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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
One of the biggest challenges facing the cannabis industry today is the disconnect between legacy knowledge and modern market execution. We’re navigating a landscape where small operators, equity licensees, and passionate entrepreneurs are up against mounting regulatory burdens, inflated startup costs, and an increasingly corporatized market. It’s easy for authentic, quality-driven brands to get lost in the noise or outpaced by MSOs with deep pockets and national reach.
Through my work, I’m focused on bridging that gap. We’re creating pathways for independent operators and emerging brands to not only survive but truly thrive. Whether it’s through strategic operations consulting, licensing guidance, or content collaborations that amplify authentic voices, I’m committed to ensuring that the industry stays rooted in purpose, culture, and community. Beard Bros shares that mission, which is why this partnership is so aligned—we both believe in putting people before profits and building a more equitable, informed, and sustainable cannabis industry from the ground up.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
The most exciting opportunity lies at the intersection of education, brand authenticity, and localized market expansion. As the industry evolves, consumers are becoming more discerning—they want to know who they’re buying from, what they’re consuming, and why it matters. This opens the door for purpose-driven brands, culturally relevant storytelling, and products that are both innovative and intentional.
I see massive potential in helping legacy operators, small-batch producers, and equity-owned businesses tell their stories, navigate compliance, and scale smartly. Whether it’s through content collaborations like the one I’m building with Beard Bros, or through strategic consulting, retail execution, and licensing support, I’m excited to help usher in a wave of brands that are not only high-quality but deeply rooted in community and culture. Innovation isn’t just about new tech or product formats—it’s about creating new models that prioritize equity, transparency, and sustainability.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Get clear on your why—and let that guide everything you do. The cannabis industry is fast-moving, highly regulated, and often unpredictable. It’s not for the faint of heart. But if you’re grounded in purpose—whether it’s plant advocacy, social equity, product innovation, or community impact—you’ll be more resilient, adaptable, and authentic in how you show up.
Also, don’t be afraid to start small and stay curious. So much of this industry is built on relationships and lived experience. Be willing to listen, learn, and get your hands dirty. The folks who succeed long-term aren’t just passionate—they’re also patient, strategic, and willing to grow with the plant and the people around it.
What is the most important thing you have learned from your experiences in the cannabis industry?
The most important thing I’ve learned is that relationships are everything. In an industry that’s still building itself from the ground up, trust, transparency, and real human connection matter more than anything. Regulations will shift, markets will fluctuate, and business models will evolve—but the people you align yourself with will ultimately shape your path and your success.
I’ve also learned that integrity is non-negotiable. The cannabis industry attracts a wide range of players—some with deep roots in the culture and others chasing quick profits. Staying true to the plant, to your values, and to the communities we serve is what creates longevity and real impact. When you lead with authenticity and build with intention, the results speak for themselves.
What do you want your legacy to be as it relates to the cannabis industry?
I want my legacy to be one of access, integrity, and impact. I want to be remembered as someone who helped open doors—especially for women, people of color, and legacy operators who have historically been excluded from the industry they helped create. Whether through education, policy advocacy, operational consulting, or brand building, I’ve always aimed to center equity, culture, and community in everything I do.
I hope my work shows that it’s possible to build successful cannabis businesses without compromising your values—that you can lead with purpose, uplift others, and still win. If I’ve helped make the path a little clearer, the industry a little fairer, and the future a little more inclusive, then I’ve done what I came here to do.