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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
Relevant and useful science based information on products.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
I see the most exciting opportunity for growth and innovation in cannabis in the development of truly high-quality products and rare terpene/cannabinoid profiles. As consumers become more educated and the industry continues to mature, consumer palates are evolving as well. More and more people are moving beyond simple metrics like THC percentage and are seeking products that are thoughtfully made, consistently produced, and designed to deliver specific, reliable experiences.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
(1) Trust is worth more than any amount of money
(2) Quality over quantity when it comes to pretty much anything…
(3) You can learn something from everyone.
What is the most important thing you have learned from your experiences in the cannabis industry?
You have to love what you do to be good at it and the best way to test (cannabis) products is to try them for yourself!
What do you want your legacy to be as it relates to the cannabis industry?
A stoner scientist who turned a bunch of people into weed nerds.