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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
Stigma is, without question, the global industry’s most persistent challenge. Legislation doesn’t budge without culture shifting first, that’s where we focus our energy.
“Fast Times” & “Pineapple Express” are iconic, but they represent a narrow slice of who actually uses cannabis. At Blazy Susan, we’ve made it our mission to expand that image and build a brand inclusive of every kind of cannabis user to help deviate from that decades-long stigma.
We also put our platform to work against stigma. In 2026 alone, we’ve raised $50,000 for Breast Cancer Awareness alongside MKX in Michigan, partnered with Illicit in Missouri to amplify the voices of those still incarcerated for cannabis, and invested in community-driven initiatives with national and local brands across food, music & more that go beyond product.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
By far, what we’re most excited about is a project years in the making: US Cones. It’s an offshoot of Blazy Susan that brings our cone manufacturing stateside and is headquartered right here in Denver. For too long, Blazy has relied on overseas production for one of our most popular SKUs – pre-rolled cones. US Cones changes that, creating American jobs, strengthening the industry’s supply chain, and giving us the quality control to innovate in ways we couldn’t before.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Be comfortable with building the plane while flying it. It’s not a stabilized industry, not even for accessories. You have to be able to endure last minute changes that negate all of your advance planning. You’ve got to navigate local, state, national & international turmoil and still love what you do at the end of the day or it’ll burn you out pretty quickly.
What is the most important thing you have learned from your experiences in the cannabis industry?
Change is constant; failure to adapt and innovate can be deadly in busines
What do you want your legacy to be as it relates to the cannabis industry?
Building a platform for expression, creativity, and giving back.