Privacy and trust are the bedrock of cannabis marketing, but traditional tracking tools have often compromised both, acting more like spyware than solutions.
These outdated technologies siphon shopper data, slow websites down, and leave brands vulnerable—not just to competitors but to legal scrutiny as well. It’s time for a more secure, impactful alternative that respects both the plant and the people behind it.
The JointCommerce Pixel is precisely that alternative. Purpose-built for the cannabis industry, it’s a first-party tracking solution that complies with privacy laws while still delivering actionable insights. For businesses tired of untrustworthy adtech, this pixel combines transparent data collection with ethical marketing practices.
The Shortfalls of Industry-Standard Tracking Tools
For years, cannabis marketers have struggled with tracking technologies ill-suited for their needs. Third-party cookies, once the foundation of digital advertising, are increasingly unreliable as browsers phase them out. Standard adtech platforms leave businesses exposed to legal risks, failing to adequately address cannabis-specific regulatory concerns.
Worse yet, these tools often provide limited visibility into customer behavior. Clicks lead to unsatisfying reports about impressions without offering clarity on who made a purchase or why. And to top it off, some platforms are actively profiting from your data, using it to fuel your competitors’ campaigns.
Given the complex regulatory and reputational challenges cannabis brands face, settling for tools that put your business at risk simply isn’t an option. The JointCommerce Pixel addresses these shortcomings head-on with unmatched transparency and legal compliance.
How the JointCommerce Pixel Works
Think of the JointCommerce Pixel as your very own data pipeline, seamlessly integrated via Google Tag Manager. Unlike generic tracking tools, it’s tailored for the cannabis sector, capturing detailed shopper behavior and sales data in real time. This isn’t just any analytics software; it delivers clarity across your entire sales funnel.
You’ll gain insights into every touchpoint, from an ad view to a store locator click. But it doesn’t stop there. You’ll know precisely what customers buy, when they buy it, and in which dispensaries these purchases occur. With granular reporting on order IDs, product categories, SKUs, and revenue, you’ll have the hard data necessary to refine marketing strategies and maximize ROI. This isn’t guesswork; it’s precision.
When a potential customer abandons their cart, the JointCommerce Pixel ensures your marketing responds with timely, relevant retargeting. No spammy approaches; just well-timed nudges that drive conversions.
And the real kicker? Instant access to data. Real-time dashboards update every thirty minutes, ensuring that you understand, in the moment, how your campaigns are performing. The days of waiting for analytical insights are over.
Built for Trust, Rooted in Privacy
The cannabis industry needs tools it can trust, and trust starts with privacy. The JointCommerce Pixel is 100% compliant with global privacy laws, including GDPR and CCPA. There’s no data sharing, resale, or performance lag for your website. What’s more, you own your data outright. After all, you worked hard to build your audience; you deserve to benefit fully from those hard-won relationships.
Customers increasingly value companies that respect their privacy. Beyond complying with the law, transparency offers a significant competitive edge. Shoppers don’t want to feel tracked; they want to feel understood. Ethical data practices lead to smarter marketing that resonates with audiences, earning their trust and loyalty.
A Proven Tool for Driving High-Intent Conversions
To see the JointCommerce Pixel in action, imagine launching a direct-to-consumer (DTC) campaign for a new CBD topical. Your ad appears across the JointCommerce marketplace, attracting millions of compliant shoppers. One shopper clicks through to your campaign page to browse local dispensary options but leaves without completing their purchase.
Thanks to the pixel, their actions are logged, and twelve hours later, they receive a personalized ad reminding them of the product they viewed. The shopper clicks the ad, selects a dispensary, and finalizes their purchase. You now have full visibility into the entire interaction—from ad view to completed sale. And best of all, this valuable insight belongs to you, not some third party.
Technology That Powers Beard Bros and Beyond
At Beard Bros Pharms and Media, we don’t endorse technology lightly. We’ve put the JointCommerce Pixel to the test in our own campaigns, and the results speak for themselves. With clear insights into who our audience is, how they shop, and what influences their purchases, we’ve been able to refine our marketing in meaningful ways. It’s about more than optimizing campaigns; it’s about building honest, measurable growth on a foundation of trust.
If you’re ready to elevate your tracking game, the JointCommerce Pixel offers the tools you need to compete in an evolving regulatory and digital landscape. Contact us today for a demo, and discover how this pioneering technology can reshape your marketing strategies.
