This December, the cannabis industry’s most anticipated trade show, MJ BizCon, marks its fourteenth year as the premier gathering for cannabis professionals across the globe. Organized by Emerald, a powerhouse company known for producing MJ BizCon, the event continues to evolve, bringing together over 30,000 industry insiders, more than 1,000 exhibitors, and a worldwide audience of entrepreneurs, operators, and investors.
Evolution from an Industry Gathering to a Full-Fledged Business Experience
Since its inception, MJ BizCon has grown from a small industry meet-and-greet to an extensive platform supporting every facet of the cannabis value chain. Emily Lewis, Senior Vice President of Marketing at Emerald, reflects on the journey: “Fourteen years is a long time, especially in cannabis, and it’s been incredible to see how far we’ve come. From those early days at the Rio to now, we’re constantly innovating to stay relevant and serve our community.”
Lewis highlights that the event’s core mission remains unchanged: uniting community and culture while supporting the entire industry—from seed to sale. She emphasizes that MJ BizCon isn’t just about showcasing products but fostering meaningful connections, innovation, and education.
New Initiatives and Experiences in 2025
This year’s edition promises several exciting new initiatives designed to elevate the attendee experience. Harrison Radie, Vice President of Sales, notes the importance of listening to industry feedback: “We’ve introduced exhibitor advisory groups and attendee feedback sessions to ensure we’re meeting the needs of every segment—cultivation, retail, manufacturing, and more.”
One standout feature is the launch of a major activation at New Wu, a premier event space just minutes from the Las Vegas Strip. From Tuesday to Friday, MJ BizCon will transform New Wu into a hub of activity, with over forty brands hosting activations, meetups, and themed events. The media day kicks off on Tuesday, giving press and industry insiders an exclusive first look at new brands and products.
Supporting Industry Growth Through Education and Recognition
Education remains a cornerstone of MJ BizCon, with dedicated forums, tracks, and certifications designed to deepen industry knowledge. The event also hosts the inaugural MJ Bowl Awards, recognizing excellence across categories such as cultivation, branding, and innovation. These awards aim to spotlight industry leaders and foster healthy competition.
Additionally, the event highlights the importance of global collaboration. With partnerships involving ICBC and other international organizations, MJ BizCon is positioning itself as a truly global marketplace for cannabis trade and education.
Fostering Diversity and Inclusion
In line with industry trends, MJ BizCon is committed to promoting diversity and equity. Initiatives like the Women in Cannabis reception and Indigenous Cannabis Village celebrate underrepresented groups and their contributions to the industry.
Looking Ahead to Success and Innovation
As the event approaches, organizers are optimistic about its potential to foster meaningful connections and business growth. Harrison emphasizes that success is measured not only by immediate deals but by the long-term relationships built on the trade floor: “Seeing people network, share ideas, and leave inspired—that’s what makes MJ BizCon special.”
A Bright Future for Cannabis Industry Events
With a packed program of panels, workshops, and networking opportunities, MJ BizCon continues to lead the industry toward a more professional, innovative, and inclusive future. Waleed and Emily are already looking ahead to early 2026, eager to share success stories from this year’s event and beyond.
Join the Industry Leaders This December
For more information, schedules, and registration details, visit MJBizConference.com. Whether you’re a seasoned veteran or new to the industry, MJ BizCon promises to be an unmissable event for anyone committed to shaping the future of cannabis.
