It’s time we call it out. Too many cannabis ad platforms promise results but fail to provide the proof. Claims about campaign success often float around unsubstantiated, leaving cannabis brands chasing vague metrics with no tangible outcomes. For an industry already navigating tight budgets and slim margins, throwing money at campaigns without clarity is an unsustainable gamble.
Recognizing this gap, Beard Bros Pharms has teamed up with JointCommerce. This partnership isn’t about speculative clicks or ambiguous visibility. It’s about grounded, verifiable data.
Enter the JointCommerce Dashboard, a game-changer that replaces mystery with measurable ROI and provides cannabis brands with a clear understanding of their ad performance.
The Transparency Problem in Cannabis Advertising
The challenges with cannabis advertising have been well-documented. For years, brands have thrown money into “cannabis-friendly” platforms, only to experience a lack of essential performance metrics like click tracking, conversions, or user targeting. It’s equivalent to shouting into a void and hoping someone hears.
More disconcerting are platforms that inflate impressions or fabricate traffic. These practices do nothing but erode trust in advertising while wasting valuable ad spend. For cannabis brands, who often operate on limited budgets, this approach is both unsupportable and unsustainable.
JointCommerce Dashboard: A Revolutionary Approach
The JointCommerce Dashboard steps in as a response to these industry pain points, offering actionable insights that take the guesswork out of cannabis advertising. This isn’t just a reporting tool; it’s a hub of real-time intelligence, designed specifically for cannabis brands ready to take control of their advertising ecosystem.
Transforming Metrics into Meaningful Insights
At the heart of the JointCommerce Dashboard is a commitment to clarity and accountability. Gone are the days of elusive and inflated metrics. The dashboard allows advertisers to track campaigns by impressions, clicks, order IDs, and revenue generated. More than that, it offers valuable insights into audience behavior with a seven-day attribution window for both click-through and view-through performance.
Not only can brands keep tabs on core KPIs like CTR, CPA, and ROAS, but they also gain a granular understanding of campaign performance by device, location, creative type, and even specific products. For instance, you’ll know exactly which banner ad in which ZIP code drove purchases of a particular SKU. These aren’t just numbers; they are insights you can immediately use to optimize and steer your campaigns.
Built-In Intelligence for Real-Time Optimization
The dashboard is more than passive reporting; it actively optimizes. With features like its AI-powered Optimization Engine, brands can identify underperforming campaigns and scale highly successful ones. Meanwhile, it dives deep into customer intelligence, giving marketers a breakdown of buyer demographics, preferences, and behaviors. It’s essentially a live feedback loop that converts metrics into meaningful action plans.
Imagine this scenario. You’re running an RSO campaign across multiple states. The dashboard tells you that Massachusetts reports the highest average order value (AOV), while Santa Rosa shows the best click-through rate.
Additionally, Android users are spending more than iPhone users, and the majority of purchases happen two to four days after ad exposure. Armed with this data, you’re not just reporting how your ads performed; you’re shaping future strategies based on what works.
With these insights, you can:
- Tailor creatives to specific geographic regions.
- Focus spending on high-performing platforms.
- Build retargeting campaigns aimed at engaged users showing purchase intent.
This is what taking control of your cannabis advertising looks like.
Beyond Marketing Teams: A Tool for the Entire Organization
What makes the JointCommerce Dashboard even more essential is its utility beyond the marketing department. While media buyers benefit immensely from its granular data and optimization tools, other key players within the organization can also leverage its insights.
Sales teams can use it to identify high-performing stores. Retail partners can rely on this data during negotiations for shelf space. Brand managers can drill down into product-level metrics to understand consumer demand. Even founders and operators can use the dashboard’s insights to align advertising efforts with broader business goals.
This high-transparency, accessible reporting system fills a void that the cannabis industry has tolerated for far too long.
Beard Bros Pharms’ Take on Cannabis Advertising
Having worked as both a cannabis brand and a media company, Beard Bros Pharms understands the struggles of ineffective cannabis advertising. We’ve seen brands burn through budgets, armed with little more than faith in campaigns that render no accountability, no trust, and no growth.
That’s why we’ve integrated the JointCommerce Dashboard into our operations. For us, it’s not just a tool; it’s a competitive advantage. Whether it’s proving ROI for our media clients, planning better campaigns across products, or helping our retail partners succeed, this dashboard has become a pivotal part of how we do business.
It’s time the cannabis industry moved away from black-box advertising models. Brands should no longer accept vague promises or fabricated numbers. Cannabis advertising should be as measurable and trustworthy as any other component of a business strategy. With the JointCommerce Dashboard, it finally is.
To all cannabis entrepreneurs and marketers dealing with the frustrations of unpredictable ad strategies, the solution is here. Stop guessing and start growing with tools that prioritize transparency, accountability, and optimization.
Take the Next Step
Curious to see the JointCommerce Dashboard in action? Book a walkthrough with Beard Bros Media today. We’ll show you how to gain more control, uncover actionable insights, and turn your ad spend into measurable success.
