When it comes to cannabis and culture in New York City, Revelry Cannabis Festival is the undisputed heavyweight. This year’s event, held September 12–13 at Pier 36, proved exactly why. With 4,500 attendees across both days, a lineup of industry power players, celebrity appearances, and next-level networking opportunities, Revelry didn’t just show up — it showed out.
This edition of Revelry demonstrated that New York is more than ready to take its place as a global cannabis powerhouse. Whether you’re a licensed operator making deals on Friday or a fan soaking in live music and panels on Saturday, Revelry delivers something few events can: a perfect balance of business, community, and unapologetic celebration of the plant.
Day 1: The Buyers’ Club – Business First, Deals Done
Friday’s Buyers’ Club was strictly industry-only, and if you were there, you know the energy was electric. This wasn’t a casual meet-and-greet. It was a curated space for operators, retailers, brands, and professionals to connect, collaborate, and close deals.
Imagine a room buzzing with licensed buyers looking for the next big product, founders pitching their latest innovations, and dealmakers shaking hands over future partnerships. That’s the magic of Day 1. It’s the kind of access that can transform an operator’s Q4 and set the tone for a brand’s entire next year.
For a market as competitive as New York, this level of direct connection is rare — and crucial. It’s no wonder that Revelry’s Buyers’ Club is quickly becoming the go-to place for brands that want to secure shelf space and retailers who want to keep their menus fresh.
Day 2: The Revelry Festival – When NYC Turns Up
Saturday was when the doors blew wide open, and the Revelry Festival became a full-blown cultural takeover. From noon to 8 PM, Pier 36 was alive with music, panels, art installations, and a crowd that came ready to vibe.
This year’s lineup brought serious star power:
- Fat Joe kept the Jeeter booth lit and fans hyped.
- Rob Gronkowski (“Gronk”) showed up at the Foy booth, proving that cannabis culture has gone fully mainstream.
- Remy Banks held court at the Olio booth, giving fans a chance to connect up close.
- Rohan Marley and Biggs Burke dropped gems during panels that had attendees leaning in for every word.
- Black Thought and Scotty Beam headlined keynotes that went beyond cannabis into culture, creativity, and empowerment.
Music, Panels, and Community
The music lineup kept the crowd moving, with live sets from Phony Ppl, Angel & Dren, Dos Flakos, Eagle Witt, and Durand Bernarr. Between performances, attendees had the chance to dive into panels ranging from New York’s OG legacy strain stories to a forward-looking psychedelics conversation teasing On The Revel’s January 2025 conference.
This blending of entertainment and education is where Revelry shines — it’s not just a party, it’s a platform. You walk out feeling inspired, informed, and plugged into the bigger picture.
Innovation Meets Culture: The NYU Tandon Collaboration
One of this year’s most talked-about activations was the interactive wall experience, a first-ever collaboration with NYU Tandon at the Yard Innovation Lab. The installation was a perfect symbol of what Revelry represents — the intersection of technology, culture, and cannabis.
Attendees got hands-on with this immersive experience, sparking conversations about the future of cannabis innovation and how it can be integrated into mainstream industries.
Why Revelry Matters
New York’s cannabis market is still finding its footing, but events like Revelry are doing the heavy lifting of normalizing the plant, empowering small businesses, and creating a space where collaboration is not just encouraged — it’s celebrated.
For licensed operators, Revelry is where deals get done. For the public, it’s where culture comes to life. For advocates, it’s proof that New York is not just catching up to other legal markets but is actively shaping its own unique cannabis identity.
If you’ve been following our coverage, you know we’re all about spotlighting the moments where cannabis culture and business collide — and Revelry is one of those moments. This festival has become a cultural anchor point for New York’s cannabis scene, and it’s only getting bigger.
Whether you’re a small craft brand looking to break in, a retailer searching for your next top seller, or a consumer who just wants to be part of something historic, Revelry should be on your calendar.
With 2025 on the horizon, we expect Revelry to keep pushing the boundaries of what a cannabis event can be. The commitment to inclusivity, innovation, and impact means each year will bring something new to the table. And if this year’s collaboration with NYU Tandon is any indication, we can expect more cross-industry partnerships that keep New York at the forefront of cannabis innovation.
Revelry 2024 wasn’t just another cannabis event — it was a statement. A statement that New York is here, the culture is strong, and the plant is powering more than just a market — it’s powering a movement.
If you missed it, don’t make that mistake twice. Start planning now for 2025, grab your passes early, and come experience the energy for yourself.
Get Involved
Want to be part of the next one?
- Attend: Check RevelryNY.com for dates and tickets.
- Exhibit: Secure your booth and put your brand in front of thousands.
- Sponsor: Align your business with one of the most influential cannabis events on the East Coast.
And as always, stay locked in with Beard Bros Pharms for more coverage, cultural deep dives, and real talk about where cannabis is headed.
