Hosts Brian Holler and Aaron Washington Welcome the Evergreen Digital CEO
In a recent episode of Some Guys Talking, hosts Brian Holler and Aaron Washington engaged in a captivating discussion with Brady Madden, CEO of Evergreen Digital, about the nuances of Search Engine Optimization (SEO) in the cannabis industry. The conversation highlighted the critical role that SEO plays in helping cannabis businesses thrive in a highly competitive market.
Understanding SEO’s Importance for Cannabis Operators
Brady emphasized the necessity of SEO for cannabis operators, particularly in a rapidly evolving industry where effective online visibility can set a business apart. Since founding Evergreen Digital in 2020, Brady noted how essential it is for cannabis companies to invest in SEO efforts instead of relying solely on disruptive advertising methods. “SEO helps businesses get found by customers actively searching for their products,” he explained, underlining how this approach fosters a more organic connection to potential customers.
Building a Strong Brand in the Cannabis Space
Throughout the discussion, the hosts underscored the importance of branding alongside SEO. According to Brady, “Building a brand goes beyond just having a logo or a catchy slogan; it’s about creating a genuine narrative that resonates with consumers.” This narrative, he argued, is pivotal in establishing trust and loyalty among customers while enhancing organic search visibility.
Pitfalls of Outsourcing Poor SEO Practices
The episode also explored the common pitfalls faced by cannabis businesses. Brady cautioned against outsourcing SEO efforts to agencies that lack industry-specific knowledge, which often leads to wasted resources and missed opportunities. “It’s crucial to hire professionals who understand the unique challenges of the cannabis market,” he advised. As the conversation progressed, it became clear that successful SEO requires an ongoing commitment and collaboration with knowledgeable experts who can tailor strategies to the specific needs of cannabis operators.
Call to Action: Embracing a Comprehensive Digital Strategy
In wrapping up the episode, Brian and Aaron issued a clear call to action for cannabis operators: invest in SEO, prioritize strong branding, and establish a solid online presence. Brady Madden provided actionable steps, urging businesses to optimize their Google business profiles, focus on local SEO strategies, and start building a brand narrative that resonates with their target audience. The episode concluded with a reminder that sustainable growth in the cannabis sector requires patience, persistence, and a clear understanding of the digital landscape.
*Stay tuned for more engaging discussions in the cannabis space on upcoming episodes of Some Guys Talking.
