Let’s be clear right out of the gate. Our Friday Sesh Newsletter here at Beard Bros Pharms, is not for everyone. In fact, that exclusivity is exactly why it works. In an era where digital inboxes are flooded with automated updates and recycled press releases, we made a conscious choice to go the other direction. We chose substance over spam.
If you are looking for manufactured hype, this isn’t the place for you. If you want your opinions spoon-fed to you without challenge, or if you are expecting safe, corporate-approved takes designed to please a board of directors rather than the people actually doing the work, you are going to be disappointed.
The Friday Sesh isn’t a participation trophy. It’s a reality check.
Who Should Steer Clear
The cannabis industry is noisy. There are plenty of outlets happy to reprint a press release verbatim and call it “journalism.” That isn’t us.
This newsletter is a filter. It is designed to repel the noise so the signal can get through. It is not for the tourists looking to make a quick buck and exit. It is not for the “thought leaders” who have never trimmed a pound or navigated a compliance audit. If you are looking for an echo chamber that validates the status quo, you won’t find it here.
Who We Built This For
So, who is the Friday Sesh Newsletter actually for?
It is for the people who show up. It is for the operators trying to make payroll on a Friday afternoon while navigating regulations that changed on a Tuesday morning. It is for the founders building brands without a safety net, pouring their soul into a product because they believe in the plant.
We write this for:
- Retailers dealing with the harsh reality of margins and taxes, rather than the fantasy of pitch decks.
- Advocates who understand that progress is rarely linear and that the fight for normalization is far from over.
- Legacy Operators transitioning to the legal market who refuse to compromise their roots for a license.
- Educated Consumers who care deeply about where cannabis has been, where it is going, and who is steering the ship.
Context Over Comfort
The Friday Sesh Newsletter is for people who want context, not comfort.
We don’t talk down to you. We don’t explain cannabis like it’s a novelty item. We know you’re paying attention, we know you’re educated, and we reward you for it with high-level analysis and honest conversation.
Trust is the currency of this industry, and we earn it by refusing to waste your time. Sometimes that means calling out nonsense when we see it.
Sometimes it means spotlighting the good work and the good people that deserve more attention than the algorithm usually gives them. And sometimes, it means asking the hard questions without pretending we already have all the answers.
Why You Should Subscribe to The Friday Sesh Newsletter
If you are looking for an inbox full of fluff, keep scrolling. But if you want honest conversations from people deeply embedded in the industry—people who respect the culture as much as the commerce—then welcome to the Sesh.
We deliver one email a week. No spam. No noise. Just the stories, insights, and conversations that actually matter to the people building the future of cannabis.
The Friday Sesh Newsletter is a filter. If it resonates with you, you’ll know immediately. Subscribe to the Friday Sesh here.
