Let’s be real. You can have a product that outshines every other competitor in the state, but if people can’t find it, your brand isn’t growing. Instead, you’re just burning through time and money. Within a digital-first world, cannabis businesses relying only on physical foot traffic are at significant risk.

For most brands, their online presence is practically invisible, with product pages sitting in a figurative void, gathering digital cobwebs.

But this doesn’t have to be the story of your cannabis brand. Beard Bros Pharms has partnered with JointCommerce to rewrite the narrative.

Together, we are bridging the gap between cannabis brands and real customers who are actively searching for their next purchase. Here’s what’s happening in cannabis e-commerce and how we’re changing the game.

Why Cannabis E-Commerce Struggles to Deliver

Cannabis businesses and brands often feel disillusioned by digital marketing, mainly because it can feel fragmented and inconsistent. The reasons?

Cannabis content is actively suppressed on popular social platforms. Google Ads shuts down campaigns before they’ve even started. And so-called “cannabis-friendly” platforms typically resemble outdated classifieds rather than modern sales engines.

Even worse, these platforms fail to respond to the key needs of cannabis consumers. Shoppers today don’t just browse; they demand direct, transparent experiences.

They want live product availability, direct local dispensary connections, and confidence that their clicks lead to legitimate, legal options. Unfortunately, too many brands are offline or inaccessible when consumers try to buy, leading to missed opportunities.

Enter JointCommerce: The Marketplace Built for the Future

JointCommerce redefines cannabis e-commerce by directly connecting consumers with brands and dispensaries. This isn’t just another platform with a thin layer of cannabis branding; it’s a purpose-built marketplace operating at the forefront of technological advancement.

Every month, over 30,000 new shoppers join the JointCommerce network, bringing more visibility and opportunity to cannabis brands nationwide.

These users can search for products by brand, category, or ZIP code, explore real-time dispensary menus, and seamlessly complete purchases for delivery or in-store pickup.

For cannabis businesses, this presents an undeniable opportunity. Imagine turning up exactly where your customers are searching, owning your digital presence instead of competing on disjointed platforms, and running fully compliant, data-driven campaigns that directly result in sales.

This is the ecosystem Beard Bros Pharms and JointCommerce strive to create, and for us, it represents the future of the cannabis marketplace.

The Power of First-Party Data

If cannabis businesses want to remain competitive, they must shift their focus to first-party data. JointCommerce’s marketplace is backed by an incredible resource: access to a verified audience of over 50 million U.S. cannabis shoppers.

This isn’t guesswork with lookalike audiences; these are real consumers who are actively making purchasing decisions.

With your free business profile on JointCommerce, you can ensure your brand isn’t just visible but also engaging:

• You’ll appear in Google search results with indexed listings.
  
  
• Your live menu links direct customers to retailers in real time.
  
  
• Shoppers can effortlessly purchase your products from verified retail partners.
  
  
• You’ll gain the ability to run highly targeted ads across any market level.

This isn’t a vague promise of digital success. These tools are already yielding tangible results for cannabis businesses across the country, and they’re ready for your brand too.

Measurable ROI that Builds Confidence

Digital marketing often leaves cannabis businesses questioning the impact of their efforts, but JointCommerce and Beard Bros Pharms bring real accountability to the table.

Imagine you’re a CBD brand targeting customers in California. You launch a strategic banner campaign through JointCommerce in major cities like San Diego and Los Angeles. Instead of crossing your fingers, you have access to clear metrics:

• You see impressions, clicks, and overall click-through rates (CTR).
  
  
• Insights reveal which metros are driving conversions.
  
  
• Retail partnerships that perform best are highlighted through actionable data.

By utilizing first-party data, you can experiment, learn, and optimize future campaigns. This level of transparency ensures brands not only survive but thrive in the increasingly competitive cannabis market.

Claim Your Place in the Cannabis E-Commerce Revolution

Relying on outdated dispensary pages or hoping your brand gains traction through suppressed social content is no longer viable for visibility. Cannabis brands that resist adapting risk getting left behind. The solution is clear.

Beard Bros Pharms and JointCommerce provide the tools cannabis businesses need to own their future. Start by claiming your free business profile today.

Sync your live menus or submit your SKU lists, and leverage geo-targeted campaigns designed to turn clicks into buyers. Together, we’re creating more than individual wins; we’re building a movement.

Visibility For Cannabis Businesses and Brands Isn’t Optional

For cannabis brands, digital visibility has become a non-negotiable. It’s not a convenience; it’s survival. When customers search for products, they need to find you, not your competitors.

By connecting with JointCommerce and Beard Bros Pharms, you’ll not only strengthen your online presence but also unlock the full potential of a marketplace built for the cannabis industry.

Don’t wait. The opportunity to grow your cannabis business is here. Contact us today to claim your position in the changing e-commerce landscape.