The world of cannabis advertising is evolving fast, and keeping up with cutting-edge programmatic technology is the key to staying ahead. As digital marketing landscapes shift, Beard Bros Pharms Media x Joint Commerce continues to push the boundaries of what’s possible with new, data-driven capabilities that maximize revenue, optimize ad performance, and provide full transparency for cannabis brands.
In 2025, we’re introducing five new features that elevate programmatic advertising to the next level—helping cannabis businesses track sales more accurately, analyze customer behavior, and refine their marketing strategies like never before. Let’s dive into what’s new and how these advancements can give your brand an unfair advantage in the cannabis space.
Exportable Order IDs for Revenue Validation
Ever wondered if your ad spend is actually driving sales? Now, with exportable order IDs, cannabis brands can easily track online sales revenue and validate transactions directly from the Joint Commerce dashboard.
- Instant access to order IDs with timestamps for more precise reporting
- Direct integration with e-commerce data to verify ad-attributed purchases
- Enhanced transparency between marketing spend and real-world sales
This new capability closes the loop between advertising and revenue, ensuring your programmatic campaigns generate actual, trackable dollars—not just clicks
New vs. Returning Customer Breakdown
Understanding who your buyers are is critical to refining your marketing strategy. With Joint Commerce’s enhanced reporting, brands can now segment online sales by customer type, separating:
- 🆕 New Customers – First-time purchasers, providing insight into customer acquisition.
- 🔄 Returning Customers – Loyal or previously lapsed customers, helping optimize retention strategies.
With this breakdown available within its own dashboard, cannabis businesses can adjust messaging, tailor offers, and invest more efficiently into customer conversion strategies that drive repeat business
Comprehensive Publisher & URL Site-Level Reporting
Not all cannabis-friendly ad placements perform equally—and now, you don’t have to guess. Joint Commerce’s expanded reporting dashboard now provides site-by-site performance insights, allowing brands to see exactly which publishers are driving real conversions.
- 📊 Track Impressions, Clicks, CTR, ROAS, and CPA per site
- 📊 View online sales data across each publisher in the cannabis-compliant network
- 📊 Identify the highest-performing platforms and optimize media spend accordingly
This granular level of reporting allows cannabis operators to invest in top-performing channels while eliminating wasteful ad spend on underperforming placements
Geographical Performance Breakdown
Location, location, location. Now, cannabis businesses can pinpoint where their customers are actually buying with advanced geographical performance reporting. This new feature enables brands to:
- 📍 Analyze online sales data at the city and zip code level
- 📍 Identify regional trends and tailor ads to high-performing areas
- 📍 Optimize local ad spend for maximum impact in key markets
For multi-state operators (MSOs) and regional cannabis brands, this feature is a game-changer—allowing you to concentrate ad dollars where they matter most
Transparent Pricing & Media Margins
Unlike traditional digital advertising, where hidden fees and markups can eat away at your marketing budget, Joint Commerce now provides full transparency into how your media dollars are being spent.
- 💰 See exactly how much budget is allocated to each ad placement
- 💰 Understand your true media costs with no hidden markups
- 💰 Ensure your spend aligns with performance for maximum ROI
This unprecedented level of clarity ensures that every cannabis brand knows where their money is going and can make data-driven decisions to optimize future campaigns
Why These Updates Matter for Cannabis Brands
With increased regulations, advertising restrictions, and a competitive digital space, cannabis operators need smarter solutions to track success and scale efficiently. These five new features from Beard Bros. Pharms Media x Joint Commerce are designed specifically for the cannabis industry, giving brands:
- ✅ Better sales tracking & revenue validation
- ✅ Clearer insights into customer acquisition & retention
- ✅ Deeper visibility into which publishers drive actual conversions
- ✅ Geographically targeted campaign optimization
- ✅ Full transparency into advertising spend & performance
Elevate Your Cannabis Advertising with Beard Bros. Pharms Media x Joint Commerce
If you’re looking for a programmatic advertising solution that delivers unmatched insights, real revenue tracking, and total transparency, there’s no better option than Beard Bros. Pharms Media x Joint Commerce.
Ready to put these new features to work for your brand? Click here to book a free consultation with Beard Bros. Pharms Media Services and start optimizing your cannabis advertising today!
