When we started Beard Bros Pharms, we knew this industry was about more than plants, products, or profit. Cannabis has always been about trust—the kind you build in grow rooms, across kitchen tables, and at late-night sessions with people who understand the risks you’re taking and the vision you’re chasing.
That’s why when it came time to take our business to the next level—beyond cultivation and community building—we knew we needed partners who saw cannabis the way we do. Partners who were built on trust. That’s where Verdant Strategies came in, and where we got to know the powerhouse behind it all: Rachel Wright, MST, CPA.
Verdant Strategies isn’t just another accounting firm. Yeah, they’ll keep your books clean and your taxes handled (and trust us, in this industry, that’s no small feat). But what sets them apart is how far beyond the spreadsheets they go.
Business development, strategy, networking—Rachel and her team have been in the trenches with us, helping us not only keep our business sharp but also grow it in ways that felt authentic, sustainable, and aligned with our values.
This is the story of how Verdant became part of the Beard Bros journey—and why, if you’re serious about thriving in cannabis, they should be part of yours too.
Beyond Accounting: A Partner in Growth
We’ll be blunt (we always are): most “cannabis accounting” shops will tell you they can save you money on 280E, file your taxes right, or keep you out of trouble. That’s all well and good, but it’s the bare minimum.
What Rachel and Verdant Strategies brought us was a bigger vision. They came in asking the questions no one else was asking:
- Where do you see Beard Bros in five years?
- How do you want to expand into new markets?
- What partnerships could elevate your brand presence and open up new distribution?
- How do we align your financials with the storytelling you’re already known for in the industry?
Those aren’t just accounting questions—they’re business development questions. And that’s exactly why Verdant stands out in a crowded field. In fact, Rachel understands that cannabis businesses aren’t just numbers on a spreadsheet. Instead, we’re culture, we’re community, and we’re companies striving to do something unprecedented, all while navigating some of the toughest regulations any industry has ever faced.
Built on Trust: Rachel Wright’s Superpower
Trust is more than a marketing word for us. It’s the only way we operate.
From the first time we sat down with Rachel, she treated us like partners, not just clients. She didn’t come in with a cookie-cutter plan or recycled advice. She listened—really listened—to who we are, what Beard Bros represents, and where we wanted to go.
That trust extended into some of the toughest decisions we’ve had to make. Rachel has been there when we debated expansion markets, when we evaluated licensing partnerships, and when we considered new product lines. Her guidance wasn’t just technical—it was personal.
And here’s the kicker: Rachel knows everybody. Not in a “networking for the sake of networking” way, but in the sense that she’s built a reputation across this industry as someone who gets things done with integrity.
Through Verdant, she’s opened doors for us to meet other operators, service providers, and decision-makers who share our values. That kind of strategic networking is priceless.
Strategy That Matches the Grind
If you’ve been in cannabis long enough, you know the grind. Every day is a new challenge—compliance shifts, tax nightmares, licensing hurdles, and endless battles with stigma and bureaucracy. Most consultants and advisors will tell you to play it safe, keep your head down, and just survive.
Verdant takes the opposite approach. Rachel and her team are about playing smart to win. They’ll help you navigate the compliance mess, sure, but they’ll also push you to think bigger about what your brand can become.
For Beard Bros, that meant working side-by-side with us on:
- Business development – Identifying opportunities for partnerships and collaborations that actually made sense for our brand.
- Strategic planning – Mapping out how to balance our advocacy work, media arm, and product line without stretching too thin.
- Networking – Introducing us to the right people at the right time, from financial partners to fellow operators.
Every move was grounded in one principle: protect the culture, but grow the business. And that’s the balance every cannabis company is chasing right now.
Results That Speak for Themselves
We don’t talk about trust without backing it up with results. Since working with Rachel and Verdant Strategies, Beard Bros has been able to:
- Expand into new states through carefully structured partnerships.
- Launch new product lines without drowning in regulatory red tape.
- Strengthen our financial foundation, ensuring we’re prepared for both the growth opportunities and the inevitable curveballs this industry throws at us.
- Build meaningful relationships with operators and advisors who share our mission and values.
It wasn’t about short-term wins or quick fixes. It was about building a sustainable foundation for long-term success.
Why Verdant Strategies Matters for Cannabis Operators
Look—we’ve been around long enough to know that not every operator gets it right. We’ve seen brands burn out because they didn’t have their financials locked. We’ve seen companies implode because they didn’t have the right strategy, or because they couldn’t trust the people advising them.
Verdant Strategies matters because they’re filling a gap this industry desperately needs: trusted partners who see the whole picture. Not just your books. Not just your taxes. Not just your compliance. The whole damn business.
Rachel’s leadership is why this works. She’s been at this game since before most people even knew what 280E was. She’s written for Bloomberg Tax, MJBiz Daily, and more. She’s chaired audit committees, advised public companies, and spoken on stages where cannabis policy is literally being shaped.
But what we respect most? She still picks up the phone when Beard Bros calls. She’s as grounded in the day-to-day struggles of operators as she is in the high-level strategy.
Our Perspective
At Beard Bros, we’ve always said that cannabis is culture first, business second. But the truth is, if you don’t have the right business strategy, you can’t protect the culture. That’s why we align with partners like Verdant Strategies—because they understand that both matter.
Rachel and her team have consistently proven, time and again, that they’re here for the long haul. Moreover, they’ve stood with us as advisors, connectors, and allies. In this industry, where trust is everything, that kind of support truly makes them family.
Cannabis is unforgiving. You can’t fake it. You can’t half-step your way into success. And you sure as hell can’t do it without people you can trust.
Verdant Strategies was built on trust—and that’s exactly why Beard Bros continues to trust them. From accounting and taxes to business development, strategy, and networking, they’ve been more than service providers. They’ve been true partners.
Ready to grow your cannabis business with integrity-driven, proven support? Talk to Verdant.
Because in the end, trust isn’t just part of the equation—it’s the whole damn formula.
