In a world filled with ever-evolving cannabis brands, Wendy Baker stands out as a true innovator. As the founder and CEO of Space Gem, Baker has created a unique niche in the cannabis edibles market, focusing on high-quality, solventless vegan gummies that deliver the therapeutic benefits of cannabis in a delicious and approachable way.
In a recent episode of Branding Like a Boss, hosted by Angela Pih, Baker shared her compelling journey from cultivation to becoming a trailblazer in cannabis edibles, illustrating that passion and creativity can pave the way for a successful business in the cannabis industry.
Crafting the Name and Vision
Baker’s journey began over a decade ago in Humboldt County, a region known for its rich cannabis cultivation heritage. When tasked with naming her product, Baker’s inspiration was simple yet profound. She explained, “They’re like little gems that take you to space.” This playful yet fitting description birthed the name “Space Gem,” and it quickly became synonymous with quality cannabis edibles.
The decision to create edibles stemmed from Baker’s desire to offer a more accessible and enjoyable way for people to consume cannabis. Having been an active grower in the community, she recognized the challenges faced by women in the cannabis industry, particularly in selling products in a predominantly male industry. “I didn’t want to be that girl who had to call other girls’ boyfriends to sell my product,” Baker recalls. “It was just not sustainable.”
By focusing on edibles, Baker found a way to create her own market while embracing the growing trend of cannabis consumption. She noted, “No one can be offended by the candy lady,” highlighting the inclusive and community-focused mindset that drives her brand.
The Science of Flavor and Craftsmanship
Baker’s approach to creating gummies goes beyond simply mixing ingredients. She attributes her culinary successes to the lessons learned from her past, including special moments spent in the kitchen with her Southern boyfriend making fudge. This blend of personal experience and her passion for cannabis led to the development of Space Gem’s signature recipes. “The gummy recipe actually came to me in a yoga class,” she revealed, laughing at the serendipity of creativity.
What truly sets Space Gem apart is the emphasis on using high-quality ingredients. Baker describes her edibles as not only vegan and organic but also a celebration of flavor. “When I made tinctures for the Emerald Cup, I included actual bits of mango, not just a flavored oil,” she recounts, emphasizing her commitment to authenticity.
Navigating Challenges and Growth
The path to success was not without its hurdles. Baker openly discussed the difficulties of running a female-led cannabis business, including a recent lawsuit that tested her resilience and determination. “Staying true to myself in those challenging moments was really hard,” she admitted, but Baker prevailed, and now she sees Space Gem thriving due to her hard work and dedication.
Now, with a facility that spans 10,000 square feet, Baker and her team are gearing up for new product launches and distribution expansions. “We have six new products coming out this year, including indica and sativa-enhanced gummies,” she announced excitedly. “And I want to stay true to who we are as Space Gem; we don’t follow trends, we innovate.”
Baker’s resilience and focus have also led to a partnership with Navis, a well-respected distribution company, marking a significant milestone for her brand. “Distribution is a huge part of the manufacturing process, and with a solid partner, I can focus on product quality and innovation,” she explained.
Community Connections and Brand Engagement
Baker’s commitment to community engagement and connections with her customers is evident. She often travels to Los Angeles for events and networking, putting in the footwork necessary to build relationships within the cannabis sector. “I love seeing my friends and being a part of the cannabis community,” she stated, showcasing her dedication to not just growing her brand but also fostering the cannabis culture.
To further connect with consumers, Baker has incorporated uplifting messages into the Space Gem packaging. Each tin contains a unique quote designed to inspire and bring joy. “We’re just trying to uplift people,” she said, recognizing that many users may have difficult days. “A little positivity can go a long way.”
Looking Ahead: The Future of Space Gem
As Spaces Gem looks to the future, Baker holds a vision of sustainable growth that prioritizes quality over rapid expansion. “I want to explore new markets but on my own terms,” she explained, maintaining her dedication to excellence. She hopes to see Space Gem continue to gain recognition across California and beyond, all while staying true to its values.
As Baker said in concluding the podcast, “Space Gem is alive and ready to thrive.” Her pioneering spirit and commitment to quality cannabis edibles have established her as a remarkable figure in the cannabis industry. As the brand continues to grow, it remains rooted in the tradition of craft, care, and community, ensuring that every consumer can experience the joy of a Space Gem gummy.
