Every major industry has its pregame moment. The calm before the chaos when the right people come together to define what is next. For cannabis, that moment has finally arrived. It is called Media Day.
If you are serious about this space, about the stories, the culture, and the people behind the progress, you will want to start paying attention to what happens before the show floor opens.
While most conferences race to capture attention once the lights go up, the real action starts earlier, in a room full of creators, journalists, and innovators who understand that connection drives the cannabis industry forward.
This year, MJBizCon 2025 is proving that point. They are hosting their first full-scale Media Day at NuWu Cannabis Marketplace, the largest tribally owned cannabis marketplace in the world, and they did not hand the keys to just anyone.
They asked Beard Bros Pharms and Media to lead it.
The Meaning of Leadership in Cannabis Media
Being chosen as the headlining partner for MJBizCon Media Day is not just another notch in our belt. It is proof that authenticity still wins.
For over a decade, we have built our name by doing what others will not: telling the real stories, unfiltered. We have called out the hype, elevated the operators, and kept the focus where it belongs, on the people and the plant.
So when the largest cannabis business event in the world wanted a partner who could connect media, culture, and commerce without losing the soul of the story, they did not have to look far.
It is not about being everywhere. It is about being trusted where it matters.
What a Real Media Day Looks Like
A true Media Day is not about headlines. It is about intention. It is the opportunity to set the tone for an entire week before the noise hits.
At NuWu, that means transforming a 16,000-square-foot cultural landmark into the epicenter of connection. Creators, reporters, and influencers will have the space and access to capture the stories that define where cannabis is heading next.
It is a gathering that blends the grassroots with the global stage. The cameras roll, conversations flow, and partnerships form. Every story captured there will echo across the industry long after MJBizCon wraps.
It is not the sideshow to the main event. It is the foundation that gives everything else context.
The Media Behind the Moment
Some of the industry’s most respected outlets will be on-site to document it all, and for good reason. High Times, the original chronicler of cannabis counterculture, will be there. So will Greenstate, bridging the gap between modern consumers and the evolving wellness landscape.
Fat Nugs Magazine will bring their creative edge and community-driven storytelling, while Planted with Sara Payan adds depth through advocacy and education. Cannabis and Tech Today will capture the intersection of innovation and industry, and The Cannigma will break down the science, policy, and real-world applications that keep the conversation grounded.
There will be several others as well. These outlets know that Media Day is not just another PR moment. It is a chance to shape the narrative at its source. And they will be doing it alongside us, amplifying the authentic voices of the brands that deserve to be heard.
The Brands Worth Talking About
Every good story needs a protagonist, and the brands stepping up for Media Day are more than exhibitors. They are conversation starters.
Names like Hefestus, pushing the boundaries of manufacturing innovation; Cheech & Chong, bringing legacy, culture, and humor into the modern era; and Calikaya, whose craft extraction work speaks for itself.
Then there is MyBudVase, the design-forward brand blending art and empowerment in every piece, and Eybna Technologies, using terpene research and data science to push cannabis innovation into new territory.
And these are just a few. Many more will be announced in the lead-up to the event, brands that understand Media Day is not just an opportunity for coverage. It is a chance to be part of something bigger.
When creators and companies connect with authenticity, the result is more than a media moment. It is momentum.
Why MJBizCon Chose Beard Bros For Their Media Day
MJBizCon did not have to create a Media Day. And if they did, they could have partnered with anyone. But they chose us because of what we have built: a platform that bridges grassroots credibility with industry-level reach.
Beard Bros Pharms and Media has always stood for connection with intention. We have been operating legally since 2013, telling the truth since 2018, and building the kind of network that does not just talk about the industry, it moves it.
When it comes to cannabis media, there is no shortage of noise. But when you strip away the gloss, there are very few voices the community and the industry actually trust. We have spent years earning that trust, one story, one partnership, and one reader at a time.
That is why MJBizCon’s Media Day partnership matters. Not just for us, but for everyone in cannabis media. It is proof that integrity and authenticity still win out.
What MJBizCon is doing this year is not just an event. It is a statement. It is an acknowledgment that storytelling is the lifeblood of any movement, and that the people who shape that story deserve space to do it right.
Every cannabis conference should follow suit. Media Day should be standard, not as a marketing gimmick but as a tool for real engagement.
It is where the noise clears and the real conversations begin. It is where thought leaders find their voice, brands find their footing, and creators find the stories that remind us all why we are here.
This is what happens when you stop chasing coverage and start building relationships. And Beard Bros is proud to lead that charge.
Why It Works
The secret is simple. Authenticity.
Media Day at NuWu is not built for optics. It is built for outcomes. The Beard Bros Pharms and Media team has helped shape every part of the experience with that in mind. From how the space is laid out to who is invited, every element is designed to foster real connection, real creativity, and real collaboration.
That is what MJBizCon recognized. That we do not do business as usual. We do business with purpose.
We do not need to tell people we are the best at what we do. The people who have worked with us already know. They have seen the coverage, the reach, the results, and the respect that comes with doing it the right way.
The NuWu Factor
NuWu Cannabis Marketplace adds another layer of meaning. Located on the Las Vegas Paiute Tribal lands, it represents both legacy and leadership. A reminder that progress is best built on respect for where we came from.
It is a fitting venue for Media Day. A space that honors culture while pushing boundaries. A space where everyone, from entrepreneurs to executives to creators, can feel the pulse of the industry in one place.
When the doors open, NuWu becomes more than a marketplace. It becomes a storytelling stage, a meeting ground, and a symbol of what modern cannabis can look like when culture and commerce align.
The impact of Media Day will not stop at NuWu. The stories born there will live across every platform, in print, on podcasts, on screens, and in conversations across the world.
That is what Beard Bros does best. We make sure the stories that matter reach the people who need to hear them.
While others chase clicks, we build connections. And that is why our reach lasts long after the headlines fade.
When the coverage from Media Day hits, it will not just be a recap. It will be a reflection of how far the industry has come, and how collaboration, not competition, continues to drive it forward.
The cannabis industry does not need more noise. It needs more leadership. It needs platforms willing to amplify with purpose and brands willing to show up with honesty.
That is what Media Day represents. The alignment of integrity and opportunity. The acknowledgment that cannabis does not just thrive on transactions. It thrives on trust.
We are honored that MJBizCon recognized that in us. But we also see it as a challenge. A call to raise the bar for how this industry tells its story, from the boardroom to the back porch.
If you are serious about your place in this movement, whether you are growing, building, branding, or reporting, it is time to start thinking like a leader.
And it starts by showing up where leadership gathers.
Be Part of It
If you are a journalist, podcaster, or content creator, Media Day at NuWu is your access point. You will get first looks, real conversations, and stories that will not make it to the press release pile.
If you are a brand and/or business exhibiting, this is your chance to connect with the media that actually moves the industry. Not the ones chasing hype, but the ones who live it.
MJBizCon Media Day happens at NuWu Cannabis Marketplace on December 2, 2025, powered by Beard Bros Pharms and Media.
We will be there, setting the tone, shaping the story, and showing what real cannabis media looks like.
If you are ready to be part of that story, or ready to have yours told the right way, reach out to us at beardbrospharms.com and check out the Beard Bros Media Network on YouTube.
Because in cannabis, connection is not just how you grow. It is why we are all here.
Registration for MJBizCon is open!
Press Pass Applications and Guidelines, here.
Form for media to apply for Media Day, here.
Exhibitor inquiry form for Nuwu, here.
Hear it here first — sign up for The Buzz.
