The cannabis industry is evolving rapidly, and as traditional digital advertising channels remain restricted, brands must find innovative ways to reach consumers where purchasing decisions are made. Enter Retail Media Networks (RMNs)—a game-changing solution that allows cannabis brands to advertise directly at the point of purchase in dispensaries, creating highly effective, data-driven marketing opportunities.
Through our exclusive partnership with Highly Buzzed, Beard Bros Pharms Media Services is bringing next-level RMN technology to cannabis operators. This strategic collaboration allows brands to engage shoppers inside dispensaries, optimize ad spend, and track real-time performance—all while remaining fully compliant with industry regulations.
Here are five game-changing reasons why cannabis operators need to integrate RMNs into their marketing strategy today.
A $45 Billion Market Opportunity for Cannabis Brands
The U.S. cannabis industry is projected to reach $45 billion by 2025, presenting an unmatched opportunity for brands to secure highly valuable in-store shelf space and direct consumer engagement.
- Expanding consumer base: More states legalizing cannabis = more retail opportunities.
- Retail sales dominance: Dispensaries are the primary purchasing hub for cannabis consumers.
- Advertising advantage: RMNs give brands a direct line to consumers already in buying mode.
With consumer purchasing decisions happening inside dispensaries, Retail Media Networks provide an invaluable opportunity to drive conversions at the final step of the buyer’s journey
Higher Consumer Engagement & AI-Powered Personalization
Unlike traditional advertising methods, Highly Buzzed’s Retail Media Network integrates AI-driven personalization, ensuring that brands connect with consumers in meaningful, relevant ways.
- AI-powered customer segmentation helps dispensaries deliver hyper-targeted ad content.
- Dynamic in-store digital screens engage shoppers with localized, brand-driven promotions.
- Seamless omnichannel experiences allow brands to reach consumers both in-store and online.
Personalized, data-driven experiences = increased consumer trust, loyalty, and repeat purchases
Seamless Advertising Integration with POS & Inventory Management
Cannabis brands need real-time insights to ensure that their marketing drives actual sales. Highly Buzzed’s RMN solves this problem by directly integrating into dispensary POS systems, allowing for:
- Real-time inventory tracking to optimize ad placements based on product availability.
- Automated promotions for products that need visibility.
- Data-driven customer targeting based on past purchases, preferences, and shopping behaviors
This direct link between advertising and sales data ensures brands can measure ROI and adjust campaigns accordingly, making RMNs one of the most effective advertising investments in cannabis today
Massive ROI Potential & Market Growth
In-store Retail Media Network (RMN) ad spend in the cannabis sector hit $300 million in 2024, and this number is expected to double by 2027. Why? Because RMNs offer a superior return on investment (ROI) compared to traditional advertising methods.
- High-intent audience: Customers inside dispensaries are already ready to purchase.
- Lower ad waste: Unlike digital campaigns, every ad impression is relevant.
- Trackable conversions: Brands can see real sales impact, not just impressions or clicks.
For cannabis operators and brands looking to scale efficiently and maximize revenue, RMNs are the next big frontier in cannabis advertising
Compliance-First, Innovative Advertising
Regulatory restrictions continue to block cannabis businesses from accessing major advertising platforms (Google, Meta, YouTube). RMNs, however, provide a fully compliant alternative that still offers massive reach and engagement.
- Localized, dispensary-approved digital signage – Fully compliant and educational in nature.
- Integration with POS and customer data – Allowing precision targeting without violating regulations.
- In-store & online RMN synergy – Helping brands connect with consumers across multiple touchpoints.
With cannabis-compliant in-store and online RMNs, brands can engage consumers effectively while ensuring full regulatory adherence
Why Partner With Beard Bros Pharms Media Services for RMNs?
At Beard Bros. Pharms Media, we don’t just offer advertising solutions—we build cannabis marketing strategies that work. Our exclusive relationship with Highly Buzzed provides brands with:
- Access to a powerful Retail Media Network that integrates with top dispensaries
- First-party data insights to track customer engagement & drive repeat purchases
- Fully compliant advertising strategies that avoid digital restrictions
- Scalable ROI-driven campaigns that increase brand exposure & in-store conversions
Are you ready to revolutionize your cannabis advertising strategy? Click here to schedule a free consultation with Beard Bros Pharms Media Services today!
