In our world, relationships are the currency. Capital dries up. Regulations shift. Markets evolve. But real connections? Those are what keep your brand standing through all the noise. At Beard Bros Pharms and Beard Bros Media, we didn’t build this business on venture capital or a clickbait content strategy. We built it the old-school way: by showing up, passing the joint, and building trust with the right people.
Now, more than a decade into this journey, I can say this with full confidence: your network is your net worth — especially in our space. And that’s not just a catchy phrase. It’s the foundation behind every product we make, every media story we publish, and every event we participate in and/or produce.
Why This Matters in B2B Cannabis
In a maturing industry full of noise, real leaders are searching for signals. They’re not looking to collect business cards; instead, they’re looking to forge partnerships that grow the pie. They want insight, not sales pitches. That’s where we come in.
Whether it’s our RSO line, our integrated media packages, or our Friday Sesh newsletter, everything we do is designed to connect the right people at the right time with something real to offer. In this game, it’s not just who you know, but who knows what you stand for. And our audience knows that when Beard Bros puts its name on something, it’s because we believe in it.
The Friday Sesh Live: A Smoke Sesh with Purpose
That ethos is exactly why we launched Friday Sesh Live — our flagship B2B networking event. Our second full-scale iteration takes place on Friday, July 11th, 2025, at the legendary SmogShoppe in LA’s Culver City Arts District. If you haven’t already locked it into your calendar, you should.
The theme? “Your Network is the New Net Worth.” But it’s more than a tagline. It’s a movement. This is where the industry’s top minds in retail, brand development, media, compliance, and distribution come together — not just to talk shop, but to build the future of this industry.
And yes, there will be fire flower in rotation.
What Sets Beard Bros Pharms Friday Sesh Live Apart
- Invite-Only & Intentional: No booths. No badges. Just high-level operators in an ego-free setting.
- Authentic Set & Setting: The SmogShoppe offers a relaxed, consumption-friendly environment that feels more like a backyard BBQ with the industry’s best than a corporate conference.
- Real ROI: Our January event last year led to actual deals, actual follow-ups, and actual momentum for attendees and sponsors alike.
The July edition is co-produced by Beard Bros Pharms, Highly Buzzed, Joint Commerce, and Radiant J — each bringing their unique expertise in branding, technology, storytelling, digital marketing, and events to the table.
What We’re Really Building at Beard Bros Pharms
Let’s be clear: the space doesn’t need more events or more noise. It needs more value. More clarity. More strategy. Friday Sesh Live is our answer to that.
We built this event because we believe:
- That culture and commerce can coexist.
- That education, collaboration, and inspiration don’t have to come with a $5K booth fee.
- That a joint can be more powerful than a handshake when it comes to sealing real partnerships.
This is what Beard Bros Pharms stands for. And that’s what we offer through all of our services: meaningful connections that drive measurable results.
Products with Purpose
Our RSO tincture lineup is built for real patients. Our media services are built for real brands who need more than cookie-cutter ads. Our sponsorship decks don’t just list impressions, they represent an audience that trusts our word because we’ve earned it.
Our Platinum, Gold, Silver, and Bronze media packages all come with the same ethos. First and foremost, we partner with brands we believe in, then we amplify their story across our newsletter, website, and video platforms. Additionally, we offer programmatic advertising and retail network access, which goes beyond vanity metrics to deliver meaningful results.
It’s not marketing; it’s momentum.
Why This Matters Right Now
The landscape in 2025 is uncertain. Rescheduling? Federal reform? Market consolidation? They’re all on the table. But one thing is crystal clear: nobody is scaling alone anymore.
And in this moment, those who know how to build, protect, and activate a trusted network are the ones who will win. We know this because we’ve lived it. We’ve scaled this business with no shortcuts and no safety nets.
So yes, your network is your net worth. And that’s exactly why Beard Bros Pharms and Media exists: to help you grow yours the right way.
Join Beard Bros Pharms This July
If you’re serious about doing good business — not just looking like you do — then Friday Sesh Live is where you belong on July 11th. Moreover, come spark something real with the people shaping this industry, not just riding its coattails.
The joint you pass might be more valuable than any pitch deck.
Reach out to secure your spot or learn more about our event, our sponsorships, or our full suite of media and advertising services.
Because together, we rise.
Contact:
Brian Holler, CRO
Brian@BeardBrosPharms.com
