We’re not here to watch the cannabis game from the sidelines—we’re in it to grow it. That’s why Beard Bros Pharms is heading to London for our very first Cannabis Europa, bringing our American cannabis ethos straight into the heart of one of the most pivotal conversations shaping the global cannabis industry today.
We’ve seen a lot of tradeshows, but Cannabis Europa stands apart. It isn’t just a conference—it’s a crossroads. Government leaders, legacy OGs, business execs, health experts, and global investors gather here to push the European cannabis conversation forward. And in 2025, the message is clear: Europe is ready.
Why Europe? Why Now?
You don’t need to be a data analyst to recognize the seismic shift happening across the Atlantic. Europe is officially the most opportunistic region in the world for cannabis industry expansion—and it’s not even close.
From Germany’s cannabis reform unlocking a domino effect across the continent, to pilot programs in Switzerland, adult-use experiments in the Netherlands, and medical legalization spreading in Spain, Portugal, and beyond, the groundwork is being laid right now for a massive, long-term regulated cannabis market that dwarfs anything we’ve seen so far.
To be blunt: Europe isn’t playing around. The potential here isn’t hype—it’s harvest.
The Beard Bros Mission in London
This year, Cannabis Europa London 2025 will host hundreds of movers and shakers from every corner of the cannabis ecosystem at the historic Barbican Centre. And for the first time, Beard Bros Pharms will be on-site and in the mix.
We’re bringing our experience as multi-state operators, advocates, educators, and product-makers to a new table—one that’s hungry for transparency, authenticity, and values-driven cannabis leadership.
Our mission is simple:
- Listen and learn from European stakeholders who are building frameworks in real time.
- Share our knowledge on what works (and what doesn’t) from more than a decade in the legal U.S. market.
- Build global bridges with fellow legacy operators, policymakers, and ethical capitalists who believe in cannabis for the people.
And let’s be real—we’re here to put some respect back on the plant.
Cannabis Europa 2025: What’s On Deck
The 2025 Cannabis Europa agenda is jam-packed with panels, presentations, and networking built around key pillars of European cannabis reform:
- Regulatory evolution across the EU and UK
- Pharmaceutical vs. plant-first approaches
- Investment and capital trends post-Germany legalization
- Global supply chain strategies
- Consumer access, medical patient rights, and social justice
- Tech, science, cultivation, and genetics innovation
For us at Beard Bros, these are more than discussion topics—they’re battlegrounds we’ve fought on for years. From fighting for compassionate access in California, to elevating cannabis media literacy, to helping brands get retail-ready, we’re not new to this. We’re true to this.
What We’re Bringing to the Table
Legacy roots, modern media, and hard-earned lessons.
Beard Bros isn’t just a cannabis brand—we’re a media company, consultancy, event partner, and community voice. We’ve scaled across state lines, collaborated with some of the biggest names in the game, and never sold out our values.
We’ll be sharing our perspective on:
- How to launch and sustain cannabis brands that actually serve the community
- Why patient access and advocacy can’t be an afterthought in legalization
- Lessons from U.S. regulatory pitfalls that Europe can avoid
- The importance of narrative and media in shaping public policy
We’re also looking to connect with distributors, cultivators, researchers, and retailers ready to build something lasting—something rooted in equity and access.
What Europe Can Learn From the U.S. (And What We Can Learn From Europe)
The U.S. cannabis experiment has been a rollercoaster: fragmented regulation, heavy taxation, limited banking access, and slow federal progress. We’ve watched legacy operators get priced out, MSOs overextend and collapse, and consumers grow frustrated with rising prices and declining quality.
If Europe wants a fair, sustainable, and consumer-first cannabis industry, it needs to learn from our mistakes, not replicate them.
But let’s not get it twisted—we’re here to learn, too. Europe’s methodical, science-led approach, its emphasis on patient care, and its push to align cannabis with public health frameworks rather than criminal codes? That’s worth studying and supporting.
The Beard Bros’ vision? A global cannabis culture built on mutual respect, shared learning, and universal access. London is just the start.
Let’s Link Up in London
Whether you’re a journalist, policymaker, cultivator, investor, or someone who simply gives a damn about where this industry is headed—we want to meet you.
You’ll find us at Cannabis Europa:
- 📍 Barbican Centre, London
- 📅 June 25–26, 2025
- 🧠 Panel discussions, 1:1 meetings, fireside chats, and media coverage
- 🎤 Speaking engagements and exclusive Beard Bros interviews
- 🎥 Behind-the-scenes content on our media platforms
Let’s talk legacy, let’s talk scale, and let’s talk about keeping this plant in the hands of the people who care about it most.
A Global Legacy Starts Here
As U.S. operators, we’ve been through the grinder. But we’re still standing. And now, we’re stepping onto the international stage with eyes wide open.
Cannabis Europa 2025 isn’t just another notch on the tradeshow belt—it’s a declaration: The Beard Bros are here for the long haul, and we’re ready to collaborate across borders.
Because at the end of the day, it’s not about who got there first—it’s about who builds the future right.
Want to meet us at Cannabis Europa or explore how we can work together in Europe?
Visit: www.beardbrospharms.com
Follow us on Instagram, LinkedIn, X, and YouTube @BeardBrosPharms
Or reach out directly: info@beardbrospharms.com
