You may know Ben & Jerry’s Ice Cream for flavors such as Cherry Garcia, or our favorite over here at Beard Bros Pharms, Half Baked. But now co-founder of Ben and Jerry’s Ben Cohen has ventured into the industry and has launched a cannabis brand, Ben’s Best Blnz (B3), to use its profits to create social good. B3 offers low-THC products such as pre-rolls and vape options. It is registered as a nonprofit organization that will split its profits between the Last Prisoner Project, Vermont Racial Justice Alliance, and NuProject for Black cannabis entrepreneurs.
With this initiative, Ben Cohen aims to properly engage with cannabis culture through unique offerings that align with the existing brand image of Ben & Jerry’s. In addition, he hopes to use business practices to advocate for social change, proving that businesses can be used as a force for good.
B3’s Mission – Combining Great Pot With Social Justice
B3 is dedicated to providing quality cannabis products and using its profits to create social good. The company’s mission states, “to sell Great Pot and use the power of business to Right the Wrongs of the War on Drugs.” 10% of B3’s profits are donated to the Last Prisoner Project, which works to free individuals impacted by cannabis criminalization.
Another 10% is given to the Vermont Racial Justice Alliance, which aims to secure sustainable power, ensure agency, and provide security for American Descendants of Slavery (ADOS). The remaining 80% will be administered in partnership with NuProject as grants to Black cannabis entrepreneurs.
By combining great pot with social justice, B3 aims to invest in the communities most impacted by the War on Drugs and help create a more equitable cannabis industry. By investing in social change and advocating for those who have been oppressed, B3 hopes to create a brighter future for all.
How B3 is Making an Impact – Investing in the Last Prisoner Project, Vermont Racial Justice Alliance, and NuProject to Support Black Cannabis Entrepreneurs
B3 is committed to investing in the causes they believe in, so they donate 10% of their profits to three organizations – The Last Prisoner Project, Vermont Racial Justice Alliance, and NuProject. By donating to these three entities, B3 hopes to create a more equitable cannabis industry and Right the Wrongs of the War on Drugs.
The Last Prisoner Project works to free individuals impacted by cannabis criminalization and restore lives damaged by harsh sentences for nonviolent offenses. The Vermont Racial Justice Alliance works towards securing sustainable power, ensuring agency, and providing security for American descendants of Slavery (ADOS). Finally, NuProject provides grants to Black cannabis entrepreneurs who need access to capital to build their businesses and have a piece of the pie.
By investing in these three organizations, B3 is helping to create a brighter future for all. They understand that the War on Drugs has caused pain and suffering in communities across the US, and they recognize that businesses can be used as a force for good. With their mission to Right the Wrongs of the War on Drugs and their commitment to creating social change, B3 is making an impact and investing in a better future.
Unique Features Art Designed by Dana Robinson and a Reconstructed Ad from Ebony Magazine
B3 also features unique design elements to bring attention to its mission. The brand’s packaging and website feature colorful art designed by Dana Robinson that serves as a reminder of the struggle and resilience of those who have been impacted by cannabis criminalization.
The brand also features a reconstructed ad from Ebony Magazine to honor the magazine’s commitment to civil rights and activism in the African American community.
By incorporating these unique design elements, B3 hopes to draw attention to its mission and remind customers that businesses can indeed be used as a force for good. With this initiative, Ben Cohen is taking a stand for social justice, making sure that cannabis culture is properly represented and advocating for those who have been oppressed.
Readers can find out more about Ben’s Best Blnz at https://bensbest.com/.
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