In its sixth year, Hall of Flowers gathers thousands of the biggest names in Cannabis at the Ventura County Fairgrounds for the first Cannabis event ever allowed at that historic, seaside venue.
As the federal government debates rescheduling Cannabis federally, the most influential brands, retailers, celebrities and influencers in California will spend two days at the beach sharing the state’s best flower, edibles, concentrates and topicals. Over 1,000 retail buyers from all over the state will attend in search of the hottest products on the market, while the c-suite leaders of the industry make deals and forge alliances.
The first Hall of Flowers took place in Santa Rosa in 2018, and was a massive success. Since then, the show has established itself as the industry standard, with events in Palm Springs, Toronto, and Las Vegas.
Serving as a trend curator and a collaboration incubator, Hall of Flowers allows Cannabis suppliers and retailers a unique opportunity to meet in person and sample products on premises. With over 150 brands and 500 retailers already confirmed for Ventura, there’s certain to be a lot of cross pollination.
“I’ve put my time and passion into Hall of Flowers because the Cannabis industry deserves a world-class trade show,” says Hall of Flowers partner Gary Vaynerchuk (aka Gary Vee). “A place to meet colleagues, launch collaborations, close deals, form partnerships, and catch up with old friends. I’ve heard from many entrepreneurs who cite connections made at Hall of Flowers as key to the success of their business.”
Vaynerchuk gave the keynote address at the inaugural Hall of Flowers. This March 13-14, in Ventura, the event’s Iconoclasts speaker series will feature leading voices from the Cannabis industry and beyond, including Lili Hayes, Andy Nguyen, Shavo Odadjian, Tammy Pettigrew, Jesse Sebastiani, Jonathan Tucker and more big names to be announced soon.
Hall of Flowers will also feature a top-shelf slate of industry mixers, private dinners, live entertainment, and high-end afterparties, showing attendees the best of Ventura—a true coastal gem—including at Ventura Music Hall.
For more information, or to inquire about a media pass to the event, please contact: chris@hallofflowers.com
About Hall of Flowers
Direct Access To Buyers
How does Hall of Flowers bring the most respected buyers and retailers in the world to its events?
Through HOF’s dedicated retail-relation team. Reputable retailers are guaranteed, thanks to an extensive vetting process. The show also uniquely offers complimentary attendance for buyers. Rather than profiting off of ticket sales, HOF efforts are better spent on qualifying potential buyers and making them feel welcome. It’s about quality, not quantity.
Elevated Experience & Vibes
What are buyers looking for, and what makes buyers want to “buy” in the first place?
The product speaks for itself at Hall of Flowers. HOF focuses on aesthetics, so buyers and retailers can engage with what’s appealing and envision it in their storefronts. Shopping begins with the eyes. The HOF show reflects that– it’s a feast for the senses. The environment creates a genuine emotional connection with the buyers and the brands. Hall of Flowers mirrors the industry experience and retail environment buyers are accustomed to, so the retailer can immediately see what the consumer is drawn to. At Hall of Flowers, there is less noise, less visual clutter, and more space to breathe. To connect. To foster relationships. HOF’s clean look and feel is the point. Fewer distractions create more time for trying and buying
Consumption & Sampling
What’s the importance of the ability to consume sample products on the spot?
It gives the opportunity for brands to get their samples in front of buyers and a chance to try firsthand, the freshest flower, new products, and unique drops. All on-site. Buyers get to experience new products in the right mindset, as the consumer would. It takes them out of their normal environment and places them in several chic lounges that only Hall of Flowers can provide. Consumption enables connection, memory, and experience through the products, which is the goal of the brands who come out to Hall of Flowers.
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