Media Intro

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Started Beard Bros Pharms as a brand in early 2013 after failed passage of Prop 19 in California highlighted the need to brand your business.

75,000+ followers across our 2 social media platforms, strong industry presence amongst C-suite execs and OGs alike on LinkedIn, Facebook, and Instagram.

Created Media Company in 2018 to further serve the industry and add value to end use consumers through education, awareness, and advocacy.

1,000 articles published to our website, along with our weekly Friday Sesh newsletter providing you with the week’s most pertinent headlines.

Ongoing weekly newsletter with over 250 additions since 2018. 15,000 plus engaged subscribers with a 30% plus open rate.

Operated as a state legal brand from 2013-present day.

Media Partners: ALTRD.TV, Skunk Magazine, Greenstreet, Hall of Flowers, Ganjapreneur, and Emerald Cup.

Advocacy Partners: worked with veteran and prisoner outreach groups since 2013 to advance organizational goals: Veterans Action Council, Santa Cruz Veterans Alliance, Weed 4 Warriors Project, Veterans Cannabis Coalition, Veterans Walk and Talk, Cando Clemency, Freedom Grow, Project Mission Green/Reform, Operation Evac, and Balanced Veterans.

Who we’ve worked with

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Beard Bros in Detail

Brothers Bill and Jeff Levers of Beard Bros Pharms Offer a Rare Full Spectrum of Canna Consulting From Coast to Coast

Originally hailing from Florida and Pennsylvania, now based in California, Beard Bros Pharms ( outreach and influence on the cannabis culture quite literally spans across the country and
around the world.t

From curating their own original news content, to offering grassroots public relations and marketing solutions, to top-level advising on everything from site planning and construction, to genetic selection and acquisition, to hands-on cultivation SOPs, to processing, distribution, retail, marketing, and more, there is no other consulting duo this experienced in all facets of the cannabis industry than Bill and Jeff Levers, more commonly known as the Beard Bros.

The Beard Bros Are a Different Cut

With five more states weighing in on establishing taxed and regulated recreational cannabis markets on Election Day, 2022, this hard-fought reform is likely to tip the scales so that more than half of U.S. residents will live in a state where adults can legally walk into a store and buy a bag of weed.
Every emerging market looks to more mature markets for guidance, but the fact is that even California, Colorado, Washington, and other pioneering states are rife with folks still trying to ‘learn on the job’, while having the title of ‘Expert’ printed on their business cards. As fast as the reform movement is progressing and as industries begin to take root, there are hard lessons that have been learned over the past three decades that can still translate to success from seed to sale.
Unfortunately, the pitfalls presented by cannabis regulations have claimed countless legacy operators, ending their efforts and, perhaps worse, omitting their knowledge from the marketplace. These are your true experts and they are dropping out daily

Not all of them, though.

Bill and Jeff Levers have leaned on their collective experience as well as on their brotherly integrity to rise above the ruckus currently swirling in California cannabis, earning respect and mutually beneficial working partnerships from some of the nation’s most highly sought after cannabis brands.
With over 30 years of cultivation experience each, the Beard Bros have learned how to maximize yields without sacrificing quality at every scale – from hobby grows to warehouse operations. The Bros’ genuine relationships with everyone from the world’s best seed breeders to the top hardware manufacturers in the biz have helped countless clients prepare for, and ultimately realize, success.
You have probably seen Bill and Jeff jetsetting around the globe to high-level cannabis events, tasked with sharing their expertise on a panel discussion, or making appearances with partnered brands, but this is not about the Likes or Follows that those updates deliver. What you don’t see is the redeye (haha!) flights from their home turf in California to destinations like Arizona, Florida, New York, and other emerging cannabis markets to advise forward-thinking partners on how to get the best products to the market that they possibly can.

Legacy Matters

As their frequent flyer miles stack up in 2022 and beyond, it is important to take a look back at the long road that led Beard Bros Pharms to the peak of cannabis culture.

  • Late 1980s -
    Early 1990s:

    It all starts with a seed! Bill and Jeff Levers each begin to independently dabble in highly illegal cannabis homegrows in both Florida and Pennsylvania.

  • To this day, it is not legal to grow your own personal cannabis plants in Florida or Pennsylvania, so in 2011 the Beard Bros made their way west, landing briefly in Colorado before setting up shop in Southern California.


  • 2013

    Beard Bros Pharms, the brand, was born. Bill and Jeff quickly gained notoriety in California’s thriving medical cannabis marketplace for their exceptional indoor cannabis and their commitment to compassion for veterans groups and cannabis prisoner advocacy.

  • Successful Los Angeles delivery formed.


  • 2018

    Beard Bros Media is formed with the establishment of with a mission statement to combat industry misinformation and provide an insider's view of the contrasts and collaborative opportunities between cannabis culture and the cannabis industry

  • Expanded media production and offerings becoming recognized as the industry's trusted source of real news. Expanded advising and consulting offerings from coast to coast, tapping into the full spectrum of knowledge earned at all stops of the cannabis supply chain.


  • 2020-23

    Exploring multiple state expansions beyond California for product creation, licensing opportunities, and board-level consulting on all aspects of commercial cannabis.