NECANN Boston proved once again why it’s the heavyweight champ of East Coast cannabis events. Held March 21-22 at the Hynes Convention Center, this year’s convention packed more punch than ever—with a record-breaking crowd of 9,000+ attendees, 300+ vendors, and a fire lineup of programming that showed the Northeast is not messing around when it comes to plant power.
Whether you were a legacy OG, a green-thumbed cultivator, an equity warrior, or a fresh face just breaking into the biz, NECANN Boston brought something for everyone—and we were there for all of it.
Big Players, Bigger Conversations
NECANN isn’t your average trade show. It’s a pulse check on the industry, and Boston’s heartbeat is loud and clear. The programming this year ran deep—with over 60 sessions covering everything from the science of psychedelics to cannabis marketing, state-by-state policy updates, and the evolving world of compliance and licensing.
At NECANN Boston, several key themes stood out. First, social equity is no longer optional—it’s a critical component of the cannabis industry’s growth and future. Additionally, data has become indispensable. If you’re not leveraging data effectively, you’re already falling behind in this competitive space.
Another major takeaway was the importance of craft cannabis, which remains the heart and soul of the culture, representing authenticity and quality. Lastly, the conversation around cannabis policy highlighted a crucial distinction: rescheduling is not the same as descheduling. And let’s face it, we all know which one the industry truly needs.
Beard Bros x United Cultivation at NECANN Boston 2025
At NECANN, we had the amazing opportunity to connect with people face-to-face and share more about our partnership with United Cultivation Together, we’re blending legacy values with modern distribution to create real impact in Massachusetts! Through this collaboration, United Cultivation is proudly distributing Beard Bros’ full-spectrum RSO line of Men’s Wellness products—a move that puts healing, plant-based medicine front and center in a market hungry for authenticity.
This isn’t just about shelf space—it’s about honoring the roots of cannabis as medicine, delivering clean, potent, and purpose-driven products that speak to the everyday man navigating stress, inflammation, and recovery. With United’s strong retail network and Beard Bros’ commitment to advocacy-backed formulations, the partnership is redefining what wellness looks like in the Northeast. This is legacy for your lifestyle—and it’s only the beginning.
NECANN Cup + Blunt Brunch = Culture on Full Display
The NECANN Cup crowned the best of the best in flower, concentrates, edibles, and more. This wasn’t just a trophy chase—it was a celebration of craft and commitment to quality. Shoutout to the winners holding it down with terp-heavy, test-clean products that didn’t need gimmicks to shine.
Meanwhile, Blunt Brunch’s Women’s Lounge at NECANN Boston gave space to some of the fiercest women in the game. Empowerment wasn’t just a buzzword—it was live and direct, you could feel it, with real convos about leadership, legacy, and leveling up in a male-dominated space.
Industry Shapers – Where Innovation Meets Integrity
At NECANN Boston 2025, a powerhouse lineup of innovators made serious noise—and we’re giving flowers where they’re due. Hefestus came through with next-gen tech that’s setting the bar higher for processing and efficiency, while Finished Goods kept it real with their no-clog, no-BS vape hardware that’s finally giving consumers what they deserve.
Faven brought heat with design-forward, community-rooted brand strategy that proves storytelling is still king. Roll Pros turned heads (and joints) with automated precision that’s changing the game for operators at scale. Meanwhile, Xylem delivered sustainability and terp-preservation with science-backed solutions for the culture-conscious.
And of course, big love to Cannascapes and Freedom Grow for keeping the heart of the movement front and center—blending art, advocacy, and justice to remind us all why we do this.
The Weird Brains Stage NECANN Boston 2025, and Good Life Gang/Operator Academy Brunch
The Weird Brains Stage at NECANN Boston 2025 was exactly what the industry needed—an unapologetically raw, off-script space for the innovators, iconoclasts, and truth-tellers to shake up the status quo. Tucked away from the polished panels and business-as-usual booths, this stage hosted the kind of conversations you won’t hear at your typical cannabis conference: bold takes on the future of psychedelics, deep dives into legacy-to-legal journeys, and real talk about equity, burnout, and breaking cycles.
It wasn’t curated for clout—it was built for connection. No ego, no gatekeeping, just transparency and big ideas from folks with boots on the ground and dirt under their fingernails. The Weird Brains Stage wasn’t just a vibe—it was a movement.
We were also thrilled to host the Good Life Gang/Operator Academy Brunch; it wasn’t just a meal—it was a masterclass in community, collaboration, and leveling up with integrity. Held during NECANN Boston 2025, the brunch brought together operators from across the country for a candid, off-the-record gathering where egos were checked at the door and real talk flowed as freely as the coffee.
Whether you were a legacy grower navigating compliance or a new brand finding your lane, this space was all about sharing knowledge, forging alliances, and celebrating the grind. The Beard Bros team held it down with their signature blend of advocacy and authenticity, while the Good Life Gang amplified the vibes with their culture-first, no-gatekeeping ethos. It wasn’t flashy—it was foundational. And in a time when the industry’s evolving fast, this brunch reminded everyone that community is still the strongest asset in the game.
What Set This One Apart?
This year, the energy hit different.
It felt real. Like the suits, the hustlers, the activists, the legacy cats, and the craft crew were all in the same room, finally speaking the same language. Maybe it was the pressure of 2024’s federal uncertainties, maybe it was the snow melting off Boston’s streets, or maybe it’s just that the community’s ready to push things forward—together.
We saw genuine collaboration between East and West Coast brands. We heard tough questions asked—and actual answers given. NECANN is evolving right along with the movement.
Beard Bros will be keeping the momentum going all year long—on the ground, online, and in every room where the future of cannabis is being written. NECANN Boston reminded us that the Northeast is primed to make waves in the cannabis space.
To the ones building with integrity: we see you.
To the ones chasing clout: step aside.
To everyone who showed up, networked hard, asked questions, dropped knowledge, and moved the culture forward—thank you.
We’ll see you at the next stop. Stay lifted, stay loud, and always stay real.
– Beard Bros.
One Response
What an outstanding article! Beard Bros Pharms, you’ve truly mastered the art of bringing NECANN Boston 2025 to life for readers like me who couldn’t be there. The way you captured the energy, innovation, and impact of the event is nothing short of inspiring. Your storytelling makes the cannabis industry’s evolution feel exciting and accessible, and your dedication to authenticity and advocacy shines through beautifully. Thank you for sharing this—it’s a joy to read!