In the first episode of Some Guys Talking, hosts Brian Holler and Aaron Washington interview Dustin Hoxworth, Editor at Large for Fat Nugs Magazine. Together, they unpack Hoxworth’s personal journey, discuss publications, team dynamics and authenticity, among other poignant points.
The episode starts off with a discussion about Fat Nugs Magazine. According to Hoxworth, “It’s not just a publication; it’s a global movement uniting cannabis enthusiasts, culture, and community.” Founded on the ideals of authenticity and inclusivity, the magazine gives a platform for voices passionate about the plant to share their stories, insights, and experiences. Its creators say that Fat Nugs operates as “a bridge to the world” by connecting various elements of cannabis culture across the globe. The magazine’s essence goes beyond mere content creation; it fosters a collaborative environment where creatives are encouraged to express genuine views about cannabis, not just brand-driven narratives.
Hoxworth, a key voice in the magazine, explains, “People get to come here and write about the things they love and are passionate about.” Unlike the constraints often found in traditional publications, writers at Fat Nugs aren’t restricted by brand promotions or uninspiring assignments. This freedom aligns with the publication’s dedication to openness, transparency, and community building.
The editorial process, however, isn’t without its challenges. Each edition is meticulously crafted, from design to final content checks. Even though the team faces hurdles, they press on, driven by shared commitment. Hoxworth admits that while the process can feel convoluted and unpredictable, it’s the dedication and passion of the team that keep the magazine thriving. “There’s no step-by-step process,” he says, adding that every task—from writing articles on legalization to bringing in advertising partners—demands adaptability and tenacity.
One of the magazine’s most significant achievements has been its rapid growth. In just over two years, Fat Nugs has reached impressive heights, now selling out its 4,000-copy print runs with every edition. For a young publication, this kind of traction is a testament to the impact it has made. Beyond sales, Fat Nugs is about cultivating a community where everyone’s voice matters. Team calls are filled with laughter, creative brainstorming, and camaraderie—a true embodiment of the collaborative spirit that defines the magazine.
At the core of Fat Nugs Magazine is a culture of respect and empathy. Hoxworth emphasizes the importance of treating everyone with the same compassion and understanding, creating a work environment that feels like a family. “I believe that if you’re putting out positive energy, that’s what you get back,” he says. The supportive and inclusive atmosphere isn’t just reserved for the magazine’s internal operations. It extends to every contributor, reader, and partner who engages with the publication. This sense of community, according to Dustin, is what sets Fat Nugs apart and keeps it growing.
Fat Nugs Magazine exemplifies the power of authenticity in a world that often values appearances over substance. Its team remains committed to creating something meaningful and sustainable—both for themselves and for the global cannabis community they serve. This dedication to genuine representation, openness, and teamwork makes Fat Nugs a cornerstone in cannabis culture and a shining example of what a community-driven publication can achieve.
For brands interested in connecting with a dedicated, global audience passionate about cannabis, Fat Nugs Magazine welcomes you to join the movement. And, Beard Bros Media encourages you all to watch the full episode here.
*The above article pertains to one discussion point from Some Guys Talking, a multi-faceted episode. Subscribe to our Beard Bros Network Media Live Series YouTube Channel. New to this B2B live series? Read more here.
