The cannabis industry has always talked a big game about justice, equity, and “giving back.”
Now there’s a way to actually do it, every single transaction, every single day.
Freedom Grow is officially approved and verified on the Dutchie POS system, meaning retailers across the country can now activate a simple but powerful feature: round up every purchase at checkout to support cannabis prisoners and their families.
No extra campaigns. No complicated fundraising. No excuses.
Just real impact, built directly into the point of sale.
And if you understand how cannabis got here, you already know why this matters.
What Is Dutchie and Why It Matters
If you’re in cannabis retail, Dutchie isn’t some fringe software, it’s infrastructure.
Dutchie powers point-of-sale, e-commerce, payments, and operations for more than 6,500 cannabis businesses across the U.S. and Canada, processing billions in annual sales and over a million transactions daily.
In plain English: if cannabis is the engine, Dutchie is the dashboard. So, when Dutchie rolls out a feature, it’s not a side project, it’s something that can scale across the entire industry almost overnight.
That’s exactly what happened with their “Round Up the Change” program.
The Round-Up Model: Small Change, Massive Impact
The concept is almost stupid simple—and that’s why it works.
At checkout, customers are given the option to round their total up to the nearest dollar. The spare change goes to a selected nonprofit or cause.
That’s it.
No pressure. No friction. No disruption to the buying experience.
And it’s completely optional customers can opt out with a single click.
For retailers, it’s even easier:
- It’s free to enable
- It takes just a few clicks in the POS
- It works in-store and online
- It integrates seamlessly into existing workflows
Now here’s where it gets interesting…
Dutchie processes over 1 million transactions per day.
Even if a fraction of those customers round up by a few cents? You’re talking about millions of dollars generated annually for meaningful causes.
That’s not charity—that’s infrastructure-level funding.
Why This Model Works (When Others Don’t)
Let’s be honest—most fundraising in cannabis is inconsistent at best.
You get a campaign here, a donation drive there, maybe a panel discussion that ends in applause and zero follow-through.
This is different.
The round-up model works because it removes the biggest barriers to giving:
1. No Effort Required
Customers don’t need to think, plan, or go out of their way. It’s right there at checkout.
2. No Big Commitment
We’re talking cents, not hundreds of dollars.
3. Built Into Behavior
People are already buying cannabis. This just adds purpose to what’s already happening.
4. Scales Automatically
More transactions = more funding. No additional marketing needed.
This is what sustainable impact actually looks like.
Why Freedom Grow Belongs in This System
Freedom Grow isn’t just another nonprofit looking for visibility.
They’re in the trenches.
Freedom Grow is a 501(c)(3) organization focused on helping cannabis prisoners and their families through direct support—commissary funds, books, reentry assistance, and family outreach.
They’re not theorizing about reform. They’re funding survival.
And now, through Dutchie’s round-up program, they can do it at scale.
As Bill Levers, CEO of Freedom Grow, puts it:
“This industry has a responsibility to repair past harm while building a more equitable future.”
That’s not a slogan—it’s a business mandate.
The Bigger Picture: Cannabis Still Owes a Debt
Legal cannabis didn’t appear out of nowhere. It was built on decades of arrests, incarceration, and lives disrupted by prohibition.
And while the industry is now generating billions, thousands of people are still dealing with the consequences of policies that criminalized the very thing now being sold legally.
That disconnect isn’t just uncomfortable—it’s unsustainable. Programs like Dutchie Round-Up close that gap in a way that’s practical, scalable, and embedded in everyday commerce.
It’s not about guilt. It’s about responsibility.
Why Retailers Should Care (Beyond Doing the Right Thing)
Let’s talk business for a second.
Enabling round-ups isn’t just good karma—it’s smart retail strategy.
Customer Alignment
Cannabis consumers are values-driven. They care about social equity, reform, and community impact.
Giving them an easy way to contribute strengthens brand loyalty.
Zero Cost, Zero Friction
There’s no financial investment required, and no operational headache.
Increased Engagement
Customers feel like part of something bigger than just a transaction.
Industry Leadership
Retailers who adopt programs like this position themselves as forward-thinking and purpose-driven.
And in a crowded market, that matters.
Why Timing Matters Right Now
The cannabis industry is at a turning point.
- Federal reform is still uncertain
- Social equity programs are inconsistent
- Public scrutiny is increasing
At the same time, technology platforms like Dutchie are stepping up to create real solutions—not just conversations.
“Round Up the Change” was designed to turn everyday transactions into an engine for advocacy.
And now Freedom Grow is part of that engine.
This isn’t a future opportunity.
It’s live.
How Retailers Can Get Involved
If you’re already using Dutchie, this is about as easy as it gets.
You can enable round-ups directly through your Dutchie back office in just a few steps—no additional cost, no disruption to your operations.
From there, customers will see the option at checkout and can choose to round up their purchase to support Freedom Grow.
That’s it.
You’re now generating consistent, scalable support for cannabis prisoners and their families—without launching a single campaign.
The Opportunity: Turn Transactions Into Impact
Let’s cut through the noise.
The cannabis industry doesn’t need more panels, posts, or performative statements about justice.
It needs systems.
The Dutchie Round-Up program is one of the first real systems that:
- Scales across thousands of retailers
- Requires zero friction
- Generates recurring funding
- Aligns with the culture and history of cannabis
And now Freedom Grow is plugged into that system.
That’s not just a win—that’s a shift.
This Is What Accountability Looks Like
If you’re a retailer, you have two options:
Keep doing business as usual…
Or turn every single sale into something that actually matters.
Because here’s the reality:
If this industry can’t find a way to support the people who paid the price for prohibition, then everything we’ve built is missing the point.
The good news?
Now there’s a way to fix that—one transaction at a time.
Get Started
If you’re a retailer using Dutchie and want to enable round-ups for Freedom Grow, start here:
Or reach out directly to get set up.
No red tape. No heavy lift.
Just impact.
