Most partnerships in cannabis businesses start transactional. A service is needed. An introduction is made. A contract gets signed. That was not the case with Verdant Strategies.
When Beard Bros Pharms and Media first connected with Verdant, we were not looking for just another accounting firm. We were looking for someone who understood the reality of operating in cannabis and hemp. Someone who could see the whole picture. The chaos. The opportunity. The responsibility that comes with building something real in an industry that still does not play by fair rules.
What we found was a team that spoke our language.
From Vendor to Collaborator
Verdant Strategies began as our accounting and tax partner. They helped us clean up systems, get ahead of compliance, and stop treating tax season like an annual emergency. That alone would have been valuable.
But it did not stop there.
As the relationship evolved, so did the work. Verdant did not just look backward at numbers. They looked forward. They helped us plan. Forecast. Prepare. Their CEO, Rachel Wright, stepped in as fractional CFO, becoming an embedded part of our leadership team rather than an external consultant checking boxes.
That shift changed everything.
Suddenly, financial decisions were not reactive. They were intentional. We could see how each move affected the business long term. That kind of clarity is rare in cannabis and once you have it, you do not give it up.
What Trust Looks Like in Practice
Trust in business is not built on words. It is built on repetition.
Verdant showed up consistently. Not just during deadlines or audits, but during strategy conversations. During moments of growth and moments of recalibration. They helped us navigate decisions that most operators face alone.
That trust created space for something bigger.
Instead of being just a client relationship, our teams started collaborating. We began sharing ideas. Comparing notes. Supporting each other in rooms that mattered.
When Beard Bros Pharms and Media planned events, Verdant was there. When Verdant looked to strengthen their marketing and advertising presence, we brought our team, our network, and our experience to the table.
Two Teams Moving in the Same Direction
What makes this relationship work is alignment.
Verdant is precise, disciplined, and deeply strategic. Beard Bros Pharms and Media is culture driven, connective, and built for visibility. On paper, those might look like different lanes. In reality, they complement each other perfectly.
Verdant helps operators understand their numbers, protect their margins, and plan for sustainable growth. Beard Bros Media helps operators tell their story, build community, and show up where it counts.
Together, that becomes something powerful.
We have collaborated on events, panels, and activations that bring real value to operators. We have worked side by side with shared vendors and partners. We have supported each other in client conversations where trust matters more than sales.
This is what collaboration looks like when it is rooted in respect.
The Role of Leadership
Any strong partnership reflects its leadership.
Rachel Wright brings clarity and calm to rooms that often feel overwhelmed. Her ability to translate complex financial realities into clear strategy is one of the reasons Verdant has helped clients achieve more than 50 million dollars in measured tax savings in 2024 alone.
On the Beard Bros side, our team brings the cultural fluency and media experience that helps ideas travel. We know how to meet operators where they are. We know how to tell stories that resonate because we are in it with them.
When leadership aligns, teams follow.
Growing Together, Not Just Alongside
What we are most proud of is not what we have done together so far. It is where this relationship is going.
We are building toward deeper collaboration. More shared initiatives. More opportunities for operators to access both financial clarity and cultural connection in one ecosystem.
Cannabis does not need more isolated experts. It needs aligned partners who understand that growth is not just about revenue. It is about resilience, integrity, and community.
Verdant Strategies is not just a client of Beard Bros Pharms and Media. They are a collaborator. A strategic ally. A team we trust with our business and our people.
That matters.
What This Means for the Industry
If there is one takeaway from this story, it is this.
The strongest businesses in cannabis are not built alone.
They are built through partnerships rooted in trust, shared values, and complementary strengths. Verdant and Beard Bros show what is possible when companies stop operating in silos and start building together.
This industry is still young. The rules are still uneven. The pressure is real.
But when the right people link arms, clarity compounds.
As we move into 2025 and beyond, our collaboration with Verdant Strategies continues to deepen. We are excited about what we are building together and what that means for the operators we serve.
This is not a case study. It is a relationship.
And it is one we are proud of.
Learn more about Verdant Strategies at https://verdantstrategies.com
Explore more Beard Bros business insights at https://beardbrospharms.com/business
