BEARD BROS PHARMS

The Highest Bidder

How Much Would You Sell Your Values For? A Critical Take on The State of The Industry and What’s Next It was 3:21 am when I shot upright out of a dead sleep, clutching my hatchet in preparation to defend myself and praying someone wasn’t going to make it into my camper. It had just violently shaken left to right as if someone had jumped onto it, and for the next few hours, as my adrenaline wore off, I couldn’t put together what had happened. It wasn’t until I spoke to folks in the daylight hours that I experienced a 4.2 earthquake. Traveling alone is not for the faint of heart, but for the mission to discover and tell the stories of values-driven brands making a difference in the cannabis space, I’d do nearly anything (within my values, of course).  Five states, sixty days on the road, one earthquake, and countless stories of perseverance culminate to make the pilot series of Highly Recommended – A Canna-Travel Docu-Series. When I set out to create this documentary,

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Highly Recommended A Canna-Travel Docu-Series

The Fight Against Corporate Interests Is A Fight For Cannabis Culture Written By Bri Smith We’re all sick of capitalism. On a global scale, we’re watching it cause massive imbalances of power, inequitable distribution of resources, environmental destruction, and greed that excuses violent genocide, wars, starvation, and modern-day slavery. On a national scale, we’re (Americans) watching the billionaire class explode from record profits after price-gouging Americans on the heels of a traumatizing three-year global pandemic, record levels of pollution, and the poisoning of our planet by criminal scofflaw corporations in the pockets of white-collar organized gang members…er, politicians. In the cannabis industry, money has a similar knack for attracting political corruption, dolling out unfair advantages, ruining cannabis culture, and private investor lobbying that leads to more restrictions on consumer and patient rights, and to be honest, mids. There is a running list of nauseating examples of how greed and moral ineptitude have become a cancer to this planet, the global community, our nation, our survival, and our craft. When people value profits over the greater

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When I toured the Robust Cannabis grow, the intention, love, and expertise were impossible to ignore. While the facility is located right next to Nowhere, Missouri, you can find premium Robust flower all across the state (if only briefly). It’s been reported that when stores restock, they sell out within days. I guess you’ll have to try it to find out why.

This brand is the perfect example of a company driven by its values. Their model was designed specifically with small businesses in mind. With short lead times, American-made packaging, affordable price points, a guarantee to ship in 11 days, and an in-house team that guides brands every step of the way, they’re lowering the barrier to entry and supporting existing brands in a competitive CPG market. 

I met the NatureMed team, pushing the boundaries of creativity to spotlight not only the top-shelf bud under their sister brand, Feno, but also the collaborative, funny, and educational team they’ve staffed. With next-level brand design, video production, and a well-informed and programmatic retail team, they’ve created a brand identity that is tough to match in the state. 

Aim & Fire, a field-marketing company creating captivating activations for brands like Mary Jones, to see the creative ways brands and dispensaries partner to bring value to each customer. With Embarc’s consumer-centric loyalty program, their participation in the California compassionate care program benefiting veterans, and staff hired for their caring nature, the difference is palpable. 

Embarc, a fast-growing dispensary chain with a ton of heart, is active in supporting the local communities where they reside.

I met the NatureMed team, pushing the boundaries of creativity to spotlight not only the top-shelf bud under their sister brand, Feno, but also the collaborative, funny, and educational team they’ve staffed. With next-level brand design, video production, and a well-informed and programmatic retail team, they’ve created a brand identity that is tough to match in the state. 

Finally, I spent a week on the Thrive Homestead, witnessing firsthand the love, care, and intention behind regeneratively grown, small-batch craft cannabis. In addition to their medicinal flower, their premier brand, Heal Thyself Gardens, crafts homegrown and handmade herbal therapeutics that range from tinctures to skin-care regimen products, topical balms, and much more. With over 80% of their organically grown medicinal ingredients sourced from their own farm, the results are noticeable and tangible. 

THRIVE HOMESTEAD

Finally, I spent a week on the Thrive Homestead, witnessing firsthand the love, care, and intention behind regeneratively grown, small-batch craft cannabis.


Where Are Your Values? Wear Your Values. Our Values Are The Lifeblood Of What We Do .

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