With the oldest active cannabis events license in California, and the highest number of licensed events held to date, Hall of Flowers has made weed events cool again and, in the process, has created a rare environment in regulated cannabis where, for a couple times a year, everyone wins.
The team at Hall of Flowers is making final preparations for their Spring show on March 13th and 14th, 2024, to be held beachside at the Ventura County Fairgrounds for the first time in the event’s history.
Two years in the making, exhibitor space for the first cannabis tradeshow ever held at this highly sought after venue sold out almost immediately, further justifying the long days of hard work by the Hall of Flowers team and the late nights at city council meetings successfully advocating not only for their own event, but for the plant itself.
The high demand for booth space also reflects the foundational commitment from Hall of Flowers to provide as much value as possible to exhibitors and vendors. Just like slangin’ weed sacks, it is easy to get someone to trust you once, but the key is to keep them coming back and Hall of Flowers has earned that respect and trust from California’s top buyers, brands, and farms.
“We curate the experience and create the platform by securing the venues, gathering the community, and running the show,” says Hall of Flowers co-Founder Rama Mayo. “But the brands make it shine. We’re truly honored to bring together California’s best Cannabis products and people.”
The 2-day event in Ventura will showcase 250 booths with over 400 cannabis and cannabis-adjacent brands being represented. Originally strictly a B2B, or Business-to-Business, tradeshow, Hall of Flowers still sticks to that blueprint for this event when hundreds of vetted buyers will flow through the showroom floors, taking in an experience catered to their needs in an environment built to do big business. Many joints, and business cards, will be passed around. There is no admission fee for these high rollers as the focus is on bringing decision makers together with deal makers.
[READ MORE: Our Five Favorite Things At Hall of Flowers]
Couched between more networking opportunities like Buyers’ Breakfasts and afterparties keeping everyone lit well into the night, both days will highlight the overall positive vibe that Hall of Flowers has come to be known for as the bi-annual reunion for the industry’s top movers, shakers, and game-changing dealmakers.
“Hall of Flowers events are must-attend shows for us,” says Jeff Levers, Co-Founder of Beard Bros Pharms. “We often talk about how we are posted up where the culture and the industry converge and that is exactly what you find at Hall of Flowers.”
If this sounds like the perfect platform to showcase your cannabis brand you can still get onboard for the September 2024 show to be held in Santa Rosa, California where plans are in place to pack the Sonoma County Fairgrounds both days.
Day 1 in Santa Rosa will once again cater to the B2B crowd, giving buyers and brands one more chance to link up face to face to finish 2024 strong.
On Day 2 the doors are open to the public and not only will attendees be able to consume on site, they will also be able to refill their stash by buying Cali’s best cannabis straight from their favorite brands.
Attendees can also look forward to next-level discussion panels featuring compelling guest speakers covering a full spectrum of thought-provoking topics.
It may sound like a pipe dream, but this event has the potential to see the all-time highest one-day total of regulated retail cannabis sales in one place. So, yes, you should be there.
Hall of Flowers Does Cannabis Events Their Way & Their Way Works
From Toronto to Palm Springs, your first time encountering the tradeshow floors at a Hall of Flowers event will likely invoke a liminal satisfaction that you may not quite be able to put your finger on at first. The uniformity of the booth spaces may even feel too congruent, initially, until you realize how welcoming and calming that detail is by allowing you to focus on the substance of the people and products behind a brand.
You see, the team at Hall of Flowers taps into decades of tradeshow production experience to curate a friendly and flowing floorplan that quite literally has no deadends or dark corners.
They build out the booths before the brands arrive, they thoughtfully select brand placement to further enhance flow and variety, and they place sensible restrictions on the scale of the branding and marketing that the booth can be personalized with.
No giant inflatables or branded signage dangling from the rafters at Hall of Flowers, just an even playing field where the authenticity of cannabis is honored and protected and the best products speak for themselves.
Hall of Flowers knows what it is, and importantly what it is not.
This consistency in identity leads to consistency in event production. Together those lead to loyalty from both buyers and exhibitors who both show up ready to do real business with like minded professionals.
As the industry continues to balance itself out in 2024, successful brands are being smart about their expenses but as the near-instant sellout in Ventura and the buzz already surrounding Santa Rosa suggests, the best brands still see Hall of Flowers being beneficial to their bottom line.
You can learn more at https://www.hallofflowers.com/
