Headset and Distru Partner to Automate Cannabis Ordering and Streamline the Supply Chain
Integration of Headset Bridge and Distru connects demand insights directly to execution, creating a seamless end-to-end ordering experience
Seattle, WA and Oakland, CA — (March 13, 2026) — Headset, the leading cannabis data and analytics platform, and Distru, the industry’s leading ERP and supply chain management solution, today announced a strategic partnership to integrate Headset Bridge with Distru, enabling automated, data-driven cannabis ordering.
The integration connects Headset’s real-time retail and market insights with Distru’s operational execution layer, allowing operators, brands, and distributors to place orders at the right time, in the right quantities, with seamless fulfillment from order through delivery.
Together, the companies are addressing one of cannabis’ biggest operational challenges: translating demand signals into action without manual work, disconnected systems, or guesswork.
From Insight to Execution
Headset Bridge analyzes sales velocity, inventory levels, and reorder timing across retailers. Through the Distru integration, those insights can now trigger automated ordering and flow directly into Distru’s inventory, fulfillment, and delivery workflows.
The result is a smoother, more predictable supply chain that reduces stock-outs, limits over ordering, and strengthens coordination between retailers, brands, and distributors.
Executive Commentary
“The cannabis industry has been forced to operate with data on one side and execution on the other,” said Cy Scott, CEO and Co-Founder of Headset. “By integrating Headset Bridge with Distru, we’re closing that gap. Bridge tells you what to order and when, and Distru ensures it happens. This is about creating a truly seamless experience across the supply chain.”
“Our customers want to make sure that retail stores are constantly stocked with their high performing SKUs,” said Blaine Hatab, CEO of Distru. “Headset enables brands to get live inventory levels from retail stores and now they can seamlessly create orders directly in Distru based on agreed upon low inventory levels. This is the future of where restocking is going in cannabis. We’re very excited to include the Headset offering alongside our DistruCommerce product to enable brands to have a robust and automated supply chain.”
Key Benefits of the Integration
• Automated ordering based on real market demand
• Improved inventory efficiency and fewer stock-outs
• Reduced manual workflows and operational bottlenecks
• Better alignment between retailers, brands, and distributors
• A seamless, end-to-end supply chain experience
As cannabis markets mature and margins tighten, the ability to connect insight directly to execution is becoming essential. The Headset–Distru partnership reflects a shared commitment to helping operators scale smarter and operate with greater precision.
Availability
The Headset Bridge and Distru integration will be available to mutual customers beginning I March. For more information or to request access, visit Headset or Distru online.
About Headset
Headset is the leading data and analytics platform for the cannabis industry, delivering real-time insights on sales, pricing, promotions, inventory, and consumer behavior across the U.S. and Canada. Headset helps operators, brands, and investors turn market intelligence into action. www.headset.io
About Distru
Distru is the cannabis industry’s leading ERP and supply chain management platform, powering inventory, ordering, compliance, and fulfillment for brands and distributors nationwide. www.distru.com
Media Contact
Laurie Parfitt
LKP Impact Consulting
Email: laurie@lkpimpact.com
